How agencies are engaging staff as they work from home

What Summer Olympics delay means for advertising | Huge, Grapevine create "Dining at a Distance" | Hill Holliday, Fireball launch "World's Biggest Tip Jar" Created for {EMAIL} | [Web Version]( March 25, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [What Summer Olympics delay means for advertising]( What Summer Olympics delay means for advertising (Alexander Hassenstein/Getty Images) The Tokyo 2020 Summer Olympic Games have been postponed until 2021, affecting more than $1.25 billion of advertising spend with NBCUniversal and, in particular, the 14 global brand sponsors, which include Coca-Cola, Toyota, Procter & Gamble, General Electric, Intel, Visa and Samsung. "It's going to be impossible for advertisers to take that Olympics money and spend it, last minute, to have anywhere near the kind of reach, brand and sales impact that the Olympics buy would deliver for them," says Analytic Partners' Fred Chasse. Full Story: [Ad Age (tiered subscription model)]( (3/24), [Adweek (tiered subscription model)]( (3/24), [Marketing Dive]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Agency Partner Opportunity! The California Lottery is inviting responses through the Request for Proposal (RFP) from qualified agencies to provide African American Marketing and Advertising Services to maximize contributions to public education. The RFP has been released. [Click here for more information.]( ADVERTISEMENT: [] Creative [] [Huge, Grapevine create "Dining at a Distance"]( Huge Chicago, with PR agency Grapevine, created a "Dining at a Distance" website to provide details to consumers of eateries and farms available for food delivery and takeout during city lockdowns. "We've received interest from folks looking to help out in cities where we are already live, which has resulted in new digital connections between local organizers who are all committed to helping their local restaurant industry," says Huge Chicago's Sean Lynch. Full Story: [Muse by Clio]( (3/23), [Campaign US (tiered subscription model)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Hill Holliday, Fireball launch "World's Biggest Tip Jar"]( Hill Holliday and Fireball Whisky created a "World's Biggest Tip Jar" campaign to urge people during the coronavirus pandemic to support those working in the service industry by donating to organizations such as the USBG Bartender Emergency Assistance Program. Fireball kicked off the initiative with a $100,000 contribution and the #BiggestTipJar effort is running across the brand's Twitter, Instagram and Facebook channels. Full Story: [Campaign US (tiered subscription model)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Colle McVoy's CCO: Why humor is vital right now]( Colle McVoy's CCO: Why humor is vital right now Colle McVoy Chief Creative Officer Mike Caguin writes about the importance of bringing a smile to consumers' faces during the coronavirus pandemic. "People (me included) are hungering to feel some sense of normal, even if it only lasts for a few seconds," he writes, adding, "Making someone else laugh is a meaningful gift to be given." Full Story: [Muse by Clio]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are engaging staff as they work from home]( Agencies are finding creative ways to keep employees engaged while they work from home, such as MCD Partners, Jam3 and Canvas Worldwide enabling staff to give virtual tours of their homes with their own versions of the MTV show "Cribs." Praytell is encouraging staff to produce episodes on Praytellovision, Havas New York is running Instagram Live yoga and meditation classes, and Chemistry is using Zoom to broadcast its "Women In Business" masterclass programs. Full Story: [Ad Age (tiered subscription model)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Lobaton elevated to CCO by Saatchi & Saatchi New York]( Saatchi & Saatchi New York promoted Daniel Lobaton to chief creative officer from executive creative director, filling the position left by Taras Wayner's move to Wunderman Thompson and marking the first time the role has gone to an internal candidate. "I have loved working with Daniel over the last three years and have watched his natural creative talent and leadership skills grow and evolve with each and every project he's been involved in," says agency CEO Andrea Diquez. Full Story: [Adweek (tiered subscription model)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Amy Carvajal is Code and Theory's first CCO]( Ad Age (tiered subscription model) (3/24) [] Media & Technology Trends [] [Facebook sees drop in ad sales while usage spikes]( Facebook is following the Twitter trend in realizing a jump in consumer engagement across its platforms and apps, but is also witnessing "a weakening" in its ads business," according to a blog post written by company executives Alex Schultz and Jay Parikh. A Socialbakers study found global paid ads and cost per clicks declining this year but notes an increase in brands' organic content posting. Full Story: [Ad Age (tiered subscription model)]( (3/24), [Adweek (tiered subscription model)]( (3/24), [The Wall Street Journal (tiered subscription model)]( (3/24), [Reuters]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates of industry-related articles and resource information. [Read the latest updates](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Press Releases Sponsored Content [Ammunition Named Agency of Record for Skilled Labor Fund]( [Post a Press Release]( [] [] If you can stand in space just for a little while, a new door will open, or you'll be able to see in the dark after a while. You'll adjust. Jane Campion, filmmaker, screenwriter [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 Â