GS&P staff share toilet paper via video conference

GS&P staff share toilet paper via video conference | Fancy creates "#SheTransformsTech" for World Pulse | B-Reel says "This is How You Dare" for Hyundai's Elantra Created for {EMAIL} | [Web Version]( March 20, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P staff share toilet paper via video conference]( GS&P staff share toilet paper via video conference (Pixabay) Goodby, Silverstein & Partners posted an Instagram video that shows staff at home passing a toilet paper roll to each other via their conference call video windows, is set to the closing tune from "The Benny Hill Show" and is accompanied by the message, "Please don't squeeze or hoard the Charmin. Pass it on!" GS&P's Andrew Butte says, "I was live directing who had to pass in which direction based on my screen's layout, and on the second take, we nailed it." Full Story: [Ad Age (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why attribution will change the way you market If you've tried tracking conversions using Facebook or Google, you've no doubt felt the pain of arbitrating between conflicting data. Our new guide is a quick, 5-minute summary of the key things you need to know to get started with attribution in 2020. [Get this informative guide to learn more.]( ADVERTISEMENT: [] Creative [] [Fancy creates "#SheTransformsTech" for World Pulse]( [Fancy creates "#SheTransformsTech" for World Pulse]( (World Pulse/YouTube) New York-based Fancy created a "#SheTransformsTech" social campaign for global female social network World Pulse, which includes a crowdsourced spot featuring members across the world in self-shot footage talking about gender inequality in the tech space and how they're changing the future. "It's time for women-led initiatives to rise and present an alternative path to the big tech empires and to transform the technology industry for gender equity," says World Pulse's Jensine Larsen. Full Story: [The Drum (free registration)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [B-Reel says "This is How You Dare" for Hyundai's Elantra]( [B-Reel says "This is How You Dare" for Hyundai's Elantra]( (Hyundai Worldwide/YouTube) B-Reel created a "This is How You Dare" campaign aimed at millennials and Generation Z to tout Hyundai's new Elantra, which is running across TV, print, out-of-home, social and digital. An anthem 60-second spot shows a young woman and man, both dressed in the same gender neutral clothing, each driving the vehicle, as a narrator says, "How do you dare? The answer is you. This is how you dare."​ Full Story: [Marketing Dive]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Webinar] 5 Proven Ways to Use Video to Level-Up Video can help create a personal connection when you can't be there in person. [Join us for a webinar on March 26th]( where we will discuss how to use low-cost video content to increase conversion and engagement rates across your inbound marketing, digital marketing, email marketing, and more. ADVERTISEMENT: [] Agency Insider [] [David Angelo: Let's keep the challenger spirit]( David&Goliath's David Angelo writes about how a challenger spirit during the coronavirus pandemic is resulting in agencies, brands and communities finding new ways to connect and thrive. "Let's not look at this as a temporary adjustment to address the challenge at hand, but as an ongoing evolution that will usher in a better industry and a new world order," he writes. Full Story: [Muse by Clio]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Bryan Wiener: "Focus on a few key priorities"]( Ad industry veteran Bryan Wiener offers advice to agency leaders on managing business over the next few months based on his experience as CEO of 360i during the 2008-09 economic crisis. "It's critical that leaders narrow the focus on a few key priorities that are going to propel their business forward and swarm their most important clients," he writes, adding, "leaders can't communicate enough with their teams." Full Story: [Digiday (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Publicis announces stringent cost-management plans]( Publicis Groupe stated that as a result of the coronavirus pandemic it will be "rigorously managing operating costs, including the postponement of some expenses, in order to get through the current situation." The holding company's three priorities are reducing costs, protecting staff health and continued client support. Full Story: [Campaign US (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instagram tests vanishing texts, adds location, hashtags]( Instagram seems to be running tests that enable brands to add a location and up to four hashtags to Stories, which could make the platform more searchable, Social Media Today reports. The social platform also is reportedly following in Snapchat's footsteps with a prototype of disappearing messaging, per CNET and TechCrunch. Full Story: [Social Media Today]( (3/20), [CNET]( (3/19), [TechCrunch (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates of industry-related articles and resource information. [Read the latest updates](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] There's always something to occupy the inquiring mind. 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