Lowe's, BBDO use Facebook 360-degree video to teach DIY

4A's rejects ANA agency-client guidelines | Lowe's, BBDO use Facebook 360-degree video to teach DIY | Dodge, GSD&M, Argonaut warn of mind-altering effects of the Dart Created for {EMAIL} | [Web Version] August 1, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [4A's rejects ANA agency-client guidelines] [Nancy Hill] Nancy Hill The 4A's has dismissed the guidelines released by the Association of National Advertisers and Ebiquity on how to conduct business partnerships with advertising agencies, telling members instead to use its own guidance issued earlier in the year. "[W]e continue to believe that contractual negotiations are best left between agencies and their clients. We urge transparency," CEO Nancy Hill said in a statement. [MediaPost Communications] (7/29) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Find Out How Much Money Users Spend In Apps - Free Guide The State of In-App Spending offers data benchmarks about user spend, the difference between paying and non-paying users, and the average purchase value. [Download the free report] and boost your LTV! ADVERTISEMENT Creative [Lowe's, BBDO use Facebook 360-degree video to teach DIY] [Lowe's to debut small-format urban store in NYC] (Saul Loeb/Getty Images) Lowe's, in conjunction with agency BBDO, has launched a Facebook 360-degree home improvement video campaign called "Made in a Minute." The spots let consumers interact by moving their smartphone or by jumping between individual steps. [Adweek] (7/29) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Dodge, GSD&M, Argonaut warn of mind-altering effects of the Dart] [Dodge, GSD&M, Argonaut warn of mind altering effects of the Dart] (Dodge/YouTube) Fiat Chrysler Dodge's "Domestic. Not Domesticated" slogan from GSD&M has debuted in a spot by Argonaut called "Warning," which humorously alerts drivers to the side effects of driving the Dodge vehicles. A video from El Segundo on the Dodge Challenger SRT Hellcat is also running on YouTube. [MediaPost Communications] (7/29) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [JWT's Tamara Ingram talks female diversity in advertising] JWT's Tamara Ingram discusses the agency's focus on diversity, its success in increasing its number of female creatives, and the need to create quotas and commit to them publicly. "Diversity of people leads to diversity of thinking that leads to diversity of ideas," she notes. [The Drum (Glasgow, Scotland)] (8/1) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [CoLab's creative director on a typical day in branded content] CoLab's Hayden Lynch shares a day in his life, including his quest for content producers who understand the art of storytelling across multiple channels and his attempt to find the right metrics for each brand. He also discusses how his team is brainstorming potential opportunities for video. [Digiday] (8/1) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Saatchi's Kevin Roberts suspended over female diversity remarks] Saatchi & Saatchi's chairman, Kevin Roberts, has been placed on leave following comments he made regarding female diversity in advertising, suggesting that there isn't a gender problem in the industry and that women were more fulfilled outside of management roles. "I, in no way, can rationalize or support the opinions and statements made by Kevin," Publicis' Maurice Levy said in an internal statement. [The New York Times (free-article access for SmartBrief readers)] (7/31), [Advertising Age (free-article access for SmartBrief readers)] (7/30), [Adweek] (7/30), [The Drum (Glasgow, Scotland)] (7/30) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Why mobile-focused advertisers should choose Snapchat] [Snapchat bringing in more users, advertisers] (Peter Macdiarmid/Getty Images) Snapchat's recently launched application programming interface makes the platform even more enticing for advertisers with greater targeting capabilities and analytics. Content on the platform overtakes the entire mobile screen, which gives advertisers a greater chance of engaging with consumers on the go. [Adweek] (7/28) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Sixth annual 4A's Face of Talent event expands to a full week of activities] [Sixth annual 4A's Face of Talent event expands to a full week of activities] (4A's) Multicultural Students Will Connect with Advertising Agency Leaders to Discuss Careers. NEW YORK, NY, July 26, 2016 -- This August, the 4A's will host the [Face of Talent] -- the advertising industry's premier event celebrating and engaging top diverse talent. Building on the success of last year's event, the sixth annual conference will extend into a weeklong symposium where top industry leaders will gather to discuss and address the biggest issues in the industry: talent and diversity. Learn more [here]. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Entry level is not too early to be a leader] [Entry level is not too early to be a leader] Schulz (4A's) In this Aug. 3 webinar, Melissa Schulz will teach you the true impact of leadership in business. Every employee at every level is capable of having a presence, showing initiative and looking for opportunities to lead based on your values. It's never too early to sharpen your leadership skills, and the earlier you begin, the better! [Register here!] Learn more about other webinars in this [Rock Star(t) Summer School Series]. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Upcoming Events] | [4A's Career Center] Hot Topics - [Dove sheds light on the sexism female athletes face] Mashable - [Erich & Kallman, Chick-fil-A say crazy can also be brilliant] CampaignLive.com (U.S.) - [General Mills reviews agencies for all US brands] Adweek - [AT&T, DIRECTV show Peyton Manning struggling to adjust to retirement] Advertising Age (free-article access for SmartBrief readers) - [The Martin Agency, Geico play Marco Polo with Marco Polo] Advertising Age (free-article access for SmartBrief readers) In all human affairs there are efforts, and there are results, and the strength of the effort is the measure of the result. 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