Northlich uses "Cat Math" to encourage neutering

WPP's Quarta on what's next | Africa touts Budweiser's role in music with OOH push | Northlich uses "Cat Math" to encourage neutering Created for {EMAIL} | [Web Version]( June 8, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [WPP's Quarta on what's next]( WPP Chairman Roberto Quarta talks about the company's future after the departure of Martin Sorrell, saying the former CEO's strategy "worked for a number of years but since then things have moved on." He spoke about the possibility of eliminating or merging underperforming shops into more effective ones, noting, "we'll be very objective in looking at the business and we're looking at it through the lens of our clients." [The Wall Street Journal (tiered subscription model)]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Africa touts Budweiser's role in music with OOH push]( Africa touts Budweiser's role in music with OOH push A Budweiser/Rolling Stone partnership from 2016 (Jerritt Clark/Getty Images) Africa's new push for Budweiser celebrates iconic musicians such as the Rolling Stones and the Beastie Boys enjoying the brand's beer. Consumers can learn about the brand's history in the world of music by using special outdoor displays. [Marketing Dive]( (6/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Northlich uses "Cat Math" to encourage neutering]( Northlich's humorous new spot for the Ten movement, "Cat Math," features cats sitting behind desks in a classroom listening to a teacher explaining the staggering numbers of litters a feline can have throughout their lifetime. The push, which urges owners to get their pets spayed and neutered, is running across social, digital, outdoor and TV. [Adweek (tiered subscription model)]( (6/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Is it time to move Cannes Lions out of Cannes?]( Creative work should be the star at Cannes Lions -- not the glitz and glamour surrounding the location and A-list celebrities who frequent the festival, writes Lindsay Pattison. In a budget-conscious industry environment, "moving the 'Cannes' out of Cannes itself could be an important first step in a bigger industry transformation that's truly needed," she writes. [Ad Age]( (6/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How working parents enhance the creative process]( Wavemaker's Emily Fairhead-Keen writes about how having children ignites creativity instead of dampening it, which is why agencies should support and welcome working parents. "I get to see the power in the spectacle and ritual of brands," she explains, adding that moms and dads "bring Neverland to the boardrooms of our agencies." [The Drum (Scotland)]( (6/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Where Work Happens Sponsored content from Slack [What To Know Before Working For A Scaling Company]( executive Molly Graham who's spent time at Google, Facebook, Quip, and the Chan Zuckerberg Initiative, uses the process of building full-scale Lego structures as a metaphor for the knowledge team members gain as they build a product or service with others and adapt to growth and change. [Read more](   [Marketing Teams and Slack: A Handbook]( teams on Slack experience 16% faster marketing campaign execution and carry out 8% more marketing campaigns per year. Read this guide to learn how your marketing team can brainstorm campaign ideas, manage creative, and iterate on results faster with Slack. [View the handbook.](   Click [here]( to learn more about Featured Content [] Agency News [] [Martinez leaves WPP 2 months after suit settlement]( Gustavo Martinez has departed WPP two months after the holding company's settlement of a sexual harassment lawsuit that was filed against him two years ago by Erin Johnson, former chief communications officer at JWT. "Gustavo Martinez and WPP have agreed it is in the best interests of both parties for him to pursue his career outside the group," a WPP spokesperson said. [Ad Age]( (6/7), [Campaign US (free registration)]( (6/7), [Adweek (tiered subscription model)]( (6/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Google allows unlimited vendors on GDPR consent platform]( Google is now allowing publishers to list an unlimited number of vendors in opt-in messages on its consent management platform; the limit had been a dozen. The change comes after feedback from ad tech firms and publishers and aligns the platform more closely to the IAB Europe's Transparency and Consent Framework, which is designed to help the industry comply with GDPR, writes James Hercher. [AdExchanger]( (6/7), [Ad Age]( (6/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [4A's Face of Talent Announces Series Events for August]( 4A's Face of Talent Announces Series Events for August (4A's) The Face of Talent was established by the 4A's in 2011 as a catalyst for agency leaders, and their clients, to demonstrate their commitment to two of the most important issues facing our industry -- Talent & Diversity. 2018 marks the first Face of Talent unifying event, which brings together all of the 4A's various diversity and inclusion initiatives under 4A's Foundation and underscores the ongoing dedication to connecting the industry to talent for today and tomorrow. Please join us at these series of events designed to celebrate the 4A's 2018 MAIP class, MAIP alumni, and our high school graduates and scholars. Learn more [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world. 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