Kraft shows support for real families in new branding push

Kaplowitz discusses the 4A's-ANA dynamic | Kraft shows support for real families in new branding push | Humanaut puts Mary, Joseph on a modern talk show for Home Paternity Created for {EMAIL} | [Web Version]( December 13, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Kaplowitz discusses the 4A's-ANA dynamic]( 4A's President and CEO Marla Kaplowitz talks about working with other industry groups, and in particular, the group's relationship with the Association of National Advertisers and her goal to work together to address joint issues. "We are making progress. ... It just takes time to make sure that trust and that relationship is there," she says. [The Drum (Scotland)]( (12/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Do you Know your Numbers? Understanding key metrics and KPIs at your business can be crucial to your long-term success. In the report from SL Associates & NetSuite, you'll read about which metrics top agencies and media businesses are keeping track of to stay ahead of their competition. [Download the report to see if you are prepared for the year ahead](. ADVERTISEMENT [] Creative [] [Kraft shows support for real families in new branding push]( [Kraft shows support for real families in new branding push]( (Kraft Brand/YouTube) Kraft has unveiled a campaign from Leo Burnett called "Family Greatly," which features real parents and their children to emphasize how the brand "supports today's modern families." The campaign includes new consistent packaging across Kraft brands, TV, digital, a dedicated site and a social effort to encourage families to share their own stories, with the brand's employees also acting as social influencers. [MediaPost Communications]( (12/12), [The Drum (Scotland)]( (12/12), [Ad Age]( (12/11) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Humanaut puts Mary, Joseph on a modern talk show for Home Paternity]( [Humanaut puts Mary, Joseph on a modern talk show for Home Paternity]( (HomePaternity/YouTube) Humanaut's long-form digital spot for Home Paternity reimagines a modern Nativity tale, with Mary and Joseph appearing on a tabloid talk show to try and convince the audience that God is the baby's father. The show is interrupted with an ad from the brand telling men they can test for paternity from the comfort of their own homes. [Campaign US (free registration)]( (12/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Opinion: The end of net neutrality is the end of digital advertising as we know it]( Agencies and brands should be up in arms about the likely repeal of net neutrality as it will have a massive impact on digital advertising -- from the cost of inventory to slow loading times affecting viewability impressions, writes Elizabeth Bleser. "[T]he digital marketing industry will need to completely reinvest itself and brands that will no longer be able to pay agencies to help them fairly compete," she writes. [MediaPost Communications]( (12/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How AI is already shaping advertising]( Hannah Mirza outlines five ways artificial intelligence is being used today to improve advertising, including the technology being employed to match brands with the right influencers and to make real-time bidding decisions across programmatic inventory. AI is also being used to retarget digital ads more intelligently -- and less annoyingly -- and to power chatbots to improve the customer experience, she writes. [Ad Age]( (12/11) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [The Martin Agency replaces Williams with Cavallo as CEO]( IPG's The Martin Agency has named Kristen Cavallo as its new CEO, replacing Matt Williams with immediate effect. The move follows Chief Creative Officer Joe Alexander's departure from the agency amid allegations of sexual harassment. [The Drum (Scotland)]( (12/12), [Adweek]( (12/12), [The Wall Street Journal (tiered subscription model)]( (12/12), [MediaPost Communications]( (12/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Q3: Global digital ad revenue growth nears 30%]( Worldwide digital ad revenue growth hit 29.6% in the third quarter after six quarters of staying between 23% and 26%, Forrester reports. Google was the biggest driver of industry growth, with an advertising growth rate of 21.4% year-over-year -- the highest rate in six quarters. [MediaPost Communications]( (12/11) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Develop The Next Generation Of Agency Management]( Develop The Next Generation Of Agency Management (4A's) Launch for Leaders is a two-day immersive workshop providing managers an opportunity to become effective agency leaders. 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