Ad industry leaders react to a Trump presidency

David N.Y., Clif Bar celebrate NYC runners | Mother L.A., M&S say "Christmas Starts Here" | VML/The Pharm, Boots tap "Bridgerton" star Adjoa Andoh Created for {EMAIL} | [Web Version]( November 7, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [David N.Y., Clif Bar celebrate NYC runners]( [David N.Y., Clif Bar celebrate NYC runners]( (David New York/Instagram) David New York created an out-of-home campaign for Clif Bar to celebrate participants who ran in Sunday's New York City Marathon. The campaign featured signs with motivational messages and images of Clif Bars along the race route and in the subway. Full Story: [DesignRush]( (11/6) [LinkedIn]( [X]( [Facebook]( [Email]( [Future-proof Your Targeting]( As the industry evolves, agencies face increasing challenges. Between walled gardens, data silos, budget restrictions, and changes in audience targeting—it's more important than ever to utilize advanced data solutions. Learn how to future-proof your targeting to produce brag-worthy ROI. [Get Your Copy.]( ADVERTISEMENT [] Creative [] [Mother L.A., M&S say "Christmas Starts Here"]( [Mother L.A., M&S say "Christmas Starts Here"]( (M&S/YouTube) Mother Los Angeles created a holiday ad for UK retail chain M&S titled "Christmas Starts Here," which stars Skylar Blu, a young talent from "Britain's Got Talent." The ad, directed by Elliot Power of Love Song, features Blu discovering that she can create magical events by shaking an enchanted snow globe. The ad includes choreography by Corey Baker and is set to "I Believe in Miracles" by Jackson Sisters. Full Story: [Shots (UK)]( (11/7), [The Drum (free registration)]( (11/7), [More About Advertising]( (11/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML/The Pharm, Boots tap "Bridgerton" star Adjoa Andoh]( [VML/The Pharm, Boots tap "Bridgerton" star Adjoa Andoh]( (Boots UK/YouTube) UK retailer Boots enlisted "Bridgerton" star Adjoa Andoh for a holiday ad campaign created by VML/The Pharm that highlights the retailer's beauty expansion. The campaign, "The Christmas Makeover," features Andoh as Mrs. Claus in a workshop setting, solving gift crises with confidence and humor, as well as beauty influencers Sophie (@soph) and William Grande (@snatchedbywill). Full Story: [Adweek]( (11/6), [Shots (UK)]( (11/6) [LinkedIn]( [X]( [Facebook]( [Email]( ebook: Digital Asset Management for Agencies A digital asset management (DAM) platform is your single source of truth for managing all client artwork and multi-channel campaign files. Download the guide to discover how digital asset management can transform your agency today. [Download ebook](. ADVERTISEMENT: [] Agency Insider [] [TBWA\Chiat\Day NY CEO reflects on first 6 months]( Emily Wilcox discusses her first six months as CEO of TBWA\Chiat\Day New York, highlighting recent client wins such as Carnival Cruise Line and Wells Fargo. She also talks about the creation of Omnicom Advertising Group and draws inspiration from TBWA Chair Jean-Marie Dru's book, "Disruption," to foster a creative environment. Full Story: [Campaign US (tiered subscription model)]( (11/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ad industry leaders react to a Trump presidency]( Donald Trump's presumptive return to the US presidency has elicited mixed reactions from advertising industry leaders, with many noting the unpredictable nature of Trump's policies, emphasizing the need for adaptable strategies. Sir Martin Sorrell of S4 Capital sees potential economic benefits, citing Trump's low-tax and low regulation policies. Others, such as My Code's Junelle Cavero Harnal, says DEI and multicultural policies will receive less federal support, noting, "Companies that prioritize inclusivity in their workforce, marketing and customer engagement strategies will remain relevant and resilient." Full Story: [The Drum (free registration)]( (11/6) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Moderna names Known as media AOR]( Moderna has appointed Known as its media agency of record, replacing Omnicom's Hearts & Science. Known has already started working on the account, using its Skeptic technology to manage media across all channels. 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