BBH USA shows ex-Apple employees preferring Samsung

ANGLES: The Conference for Agency Comms Pros Created for {EMAIL} | [Web Version]( November 4, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Orchard creates Waldo-themed holiday spot for Etsy]( [Orchard creates Waldo-themed holiday spot for Etsy]( (Etsy/YouTube) Orchard's holiday campaign for Etsy stars a real-life Waldo in a 60-second spot that emphasizes personalized gift-giving and features the tagline, "Gifts that say I get you. Etsy has it." The ad is running in various lengths across TV and social media, supported by out-of-home media. Full Story: [Muse by Clio]( (11/1), [Ad Age (tiered subscription model)]( (11/1), [Marketing Dive]( (11/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [BBH USA shows ex-Apple employees preferring Samsung]( [BBH USA shows ex-Apple employees preferring Samsung]( (Samsung Mobile US/X) BBH USA's mini-documentary for Samsung features people who previously worked at Apple Genius Bars discussing why they left Apple and prefer Samsung Galaxy devices. The film aims to challenge the status quo and highlight Samsung's innovation, particularly Galaxy AI. The documentary will be shown on social media and Samsung's website. Full Story: [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VB+P compares Opendoor to ... turducken?]( [VB+P compares Opendoor to ... turducken?]( (Opendoor/YouTube) Opendoor's new holiday ad features a humorous take on the classic turducken to promote its real estate services and is running across TV and social. The spot, created by Venables Bell + Partners, uses the turducken as a metaphor for Opendoor's offerings, such as all-cash offers and digital platform listings, aiming to connect with viewers using a lighthearted tone during the holiday season. Full Story: [Adweek]( (11/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Mirimar's McKelvey on originality for young talent]( John McKelvey, co-founder and chief creative officer of Mirimar Creative Group, discusses the agency's philosophy and journey. McKelvey shares key projects such as Speedo's global brand campaign and becoming the Rocket Companies' creative agency of record. He encourages young creatives to find their voice, saying, "Being yourself is the ultimate way to achieve originality." Full Story: [Ad Age (tiered subscription model)]( (10/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Omelet CEO on creativity, favorite campaigns]( Omelet CEO Thas Naseemuddeen discusses her career highlights, including projects with Google and YouTube and creating Smartstarts.AI. Naseemuddeen also shares her admiration for John Lewis holiday campaigns and her passion for creativity, noting a desire to see more positivity in the industry. Full Story: [Marketing Brew]( (11/1) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [125 Practical Modern Job Search Tips For 2024-2025]( - [7 Hard Hitting Interview Tips]( - [7 Steps To A Winning Culture Checklist]( - [Ultimate Interview Guide]( [] Agency News [] [Ad employment rises by 500 jobs in October]( The advertising industry continued to expand last month, adding 500 jobs to reach 523,300 positions, the Bureau of Labor Statistics reports. This growth follows an upward revision for September, which saw a gain of 1,800 jobs instead of the initially reported 1,700, though ad agencies saw a decline of 900 jobs that month. Despite fluctuations throughout the year, the ad industry remains robust, just 500 jobs shy of its all-time high in April. Full Story: [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Openvibe adds Threads support to enhance cross-posting]( TechCrunch (tiered subscription model) (11/1) [] - [Ad prices, volume diverge across channels in Q3]( MediaPost Communications (free registration) (11/1) [] - [Instagram improves inbox management for creators]( Social Media Today (11/2) [] 4A's News [] [ANGLES: The Conference for Agency Comms Pros]( [ANGLES: The Conference for Agency Comms Pros]( (4A's) Who should attend: Agency comms and PR professionals New add-on: Pre-conference workshop: "Finding Great Angles" with Gwen Hyman, exclusively for conference attendees; additional fee. There are limited spots [so register today](! Learn the craft of finding great angles and telling memorable stories in this hands-on workshop that precedes the conference. ANGLES conference sessions will cover M&As, comms and new business, events and more, kicking off with a compelling keynote on AI and leadership insights by Executive Chairman, Data & Trust Alliance and former IBM Chief Brand Officer Jon Iwata. Q&A sessions with journalists will feature: - Alison Weissbrot and Kyle O'Brien from Adweek - Jeanine Poggi and Sabrina Sanchez from Ad Age - Jameson Fleming from MM+M - Kendra Barnett from The Drum Register [now to attend](. Add the workshop to [maximize your experience](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [The State of Generative AI Inside US Agencies, 2024]( [The State of Generative AI Inside US Agencies, 2024]( (4A's) The latest generative AI survey report from Forrester and the 4A's examines insights about adoption, objectives, use cases, benefits and barriers to help understand the state of generative AI inside US agencies. Learn what other agencies are doing and how you can apply the findings to your agency's generative AI implementation journey. [Download the report](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [FCB Chicago, Kleenex capture emotional first school day]( ShootOnline (free content) [] - [W+K enlists celebrities for Netflix's Moments]( Adweek [] - [W+K, Nike celebrate the Wu-Tang Clan Dunk's return]( The Drum (free registration) [] - [Alto New York brings dark humor for Life360, Tile]( Muse by Clio [] - [TBWA\MAL imagines Apple's M4 chip as a weightlifter]( Campaign Brief online (Asia) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I switch gears. If there's something I can't do, I do something I can do. [Teri Garr](, actor 1944-2024 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK]( | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.