FCB Chicago, Kleenex capture emotional first school day

Alto New York brings dark humor for Life360, Tile | FCB Chicago, Kleenex capture emotional first school day | Dentsu, Lowe's add Halloween twist to social media Created for {EMAIL} | [Web Version]( October 28, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Alto New York brings dark humor for Life360, Tile]( [Alto New York brings dark humor for Life360, Tile]( "Coat" by Alto New York for Life360 and Tile (Life360/YouTube) Alto New York's campaign for Life360 and Tile, directed by Steve Ayson, humorously portrays exaggerated worst-case scenarios to highlight the necessity of tracking devices and panic buttons. "Family-Proof Your Family" includes three spots -- "Coat," "Curfew" and "Funeral" -- each depicting everyday situations that escalate into chaos, showcasing the products' practical applications. Full Story: [Muse by Clio]( (10/24), [Shots (UK)]( (10/25) [LinkedIn]( [X]( [Facebook]( [Email]( [2024 State of Data Collaboration Report]( How are global marketers tackling data challenges? [Download Lotame's The State of Data Collaboration]( report, fielded by Cint, to uncover insights, industry shifts, and how collaboration is reshaping data strategies for 2024 and beyond. ADVERTISEMENT: [] Creative [] [FCB Chicago, Kleenex capture emotional first school day]( [FCB Chicago, Kleenex capture emotional first school day]( (Kleenex/YouTube) Kleenex's "The Big Day," created by FCB Chicago and directed by Biscuit Filmworks' Christopher Riggert, highlights a touching moment between a mother and son as she drops him off to school for the first time. The son comforts his teary mother with a pack of Kleenex he packed, set to a cover of "Three Little Birds" by Bob Marley and The Wailers. Full Story: [ShootOnline (free content)]( (10/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Dentsu, Lowe's add Halloween twist to social media]( [Dentsu, Lowe's add Halloween twist to social media]( (Lowe's Home Improvement/YouTube) Lowe's, with agency Dentsu Creative, put a Halloween twist on its "how-to" social media content by featuring a horror movie villain demonstrating chainsaw safety. The video, shared on Lowe's YouTube, Instagram and TikTok accounts, features a voice-over giving step-by-step instructions juxtaposed with a demonstrator who looks right out of a classic horror film Full Story: [Campaign US (tiered subscription model)]( (10/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Foster a culture of collaboration for innovation]( Creating an environment where employees feel safe and valued is crucial for innovation, says Amy Restko, group director of engagement strategy at AbelsonTaylor Group. Restko recommends using icebreakers to set an inclusive tone, establishing clear expectations and ground rules, and accommodating different learning styles to foster a culture of collaboration. Full Story: [Muse by Clio]( (10/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Brands can unite Americans around core values]( [Brands can unite Americans around core values]( (Pixabay) A survey conducted by Bailey Lauerman reveals that nearly half of American voters, particularly millennials and Generation Z, think brands have a role in unifying the country by highlighting shared values. "We can't think of a more important purpose for brands in the foreseeable future than being a unifying force in America," says Greg Andersen, CEO of Bailey Lauerman. 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