Gale taps into TikTok trend for MilkPep

BBDO L.A., Getty show the surprising benefits of art | Translation taps music stars for Ray-Ban Meta | Gale taps into TikTok trend for MilkPep Created for {EMAIL} | [Web Version]( October 21, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO L.A., Getty show the surprising benefits of art]( [BBDO L.A., Getty show the surprising benefits of art]( (PST ART/YouTube) BBDO Los Angeles is touting Getty's PST ART event by showcasing the surprising health benefits of art in a campaign running across social, audio, digital, print and out of home. A humorous short film, "The Tale of Mr. Tight Ass," tells the story of a man's numerous attempts to unclench his buttocks before he finds the miraculous relaxing effect of art. Full Story: [Shots (UK)]( (10/18), [Ad Age (tiered subscription model)]( (10/18), [DesignRush]( (10/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Translation taps music stars for Ray-Ban Meta]( [Translation taps music stars for Ray-Ban Meta]( (Ray-Ban Films/YouTube) Translation is showcasing the capabilities of Ray-Ban Meta glasses with the help of music artists James Blake, Anderson .Paak and Tinashe, who star in an anthem 30-second spot. The push includes additional social content featuring the trio, including an unboxing video from Anderson .Paak. Full Story: [DesignRush]( (10/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gale taps into TikTok trend for MilkPep]( [Gale taps into TikTok trend for MilkPep]( "Hi-ya!!!" from Gale fro MilkPep (Milk/YouTube) Gale's campaign for MilkPep plays on TikTok's "How it started vs. how it's going" trend with three humorous videos showing children being transformed by their daily milk intake, such as experiencing massive growth spurts and becoming strong. "How it Started" is running across TikTok, Snapchat, Meta, Pinterest and YouTube, expanding to connected TV, cinema and audio. Full Story: [The Drum (free registration)]( (10/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Martin Agency's Danny Robinson on culture, creativity]( Danny Robinson, CEO of The Martin Agency, talks about how the agency's "do work you love with people you love" mantra shapes its culture. 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