W+K, Golin, IW Group, Boden tout the Chicken Big Mac

W+K, Golin, IW Group, Boden tout the Chicken Big Mac | Pereira O'Dell, IHOP rework a Loverboy classic | Translation, NBA get ready to "Jump" Created for {EMAIL} | [Web Version]( October 4, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K, Golin, IW Group, Boden tout the Chicken Big Mac]( [W+K, Golin, IW Group, Boden tout the Chicken Big Mac]( Kai Cenat asking if the Chicken Big Mac really is a Big Mac. (McDonald's) Wieden+Kennedy is touting McDonald's new Chicken Big Mac with the help of Twitch and YouTube star Kai Cenat, who's asking people across social media to weigh in on the question, "Is it a Big Mac?" The push started with a pop-up McDonnell's activation in Los Angeles, created by Golin, and will include an ad by IW Group featuring "Fresh Off the Boat" characters arguing about the new sandwich's Big Mac status. Later this month, Boden organized a "Big Mac Bash" at Billboard Latin Music Week. Full Story: [Marketing Dive]( (10/3), [Ad Age (tiered subscription model)]( (10/3), [MediaPost Communications (free registration)]( (10/3) [LinkedIn]( [X]( [Facebook]( [Email]( The Retail Marketing Revolution Retail media networks are transforming retail marketing, offering brands new ways to engage directly with consumers. As these networks grow, brands must choose the right strategies to maximize their ROI within retail media networks, especially as competition for ad space grows. [Register for the Webinar](. ADVERTISEMENT [] Creative [] [Pereira O'Dell, IHOP rework a Loverboy classic]( [Pereira O'Dell, IHOP rework a Loverboy classic]( (IHOP/YouTube) Pereira O'Dell is showcasing IHOP's "House Faves" weekday menu with a 90-second spot featuring a remake of "Working for the Weekend" by Loverboy, reimagined by the band as "Working for the Weekday." The ad recreates the band's 1981 music video, but this time the track is performed by the chain's syrup dispensers. Full Story: [Muse by Clio]( (10/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Translation, NBA get ready to "Jump"]( [Translation, NBA get ready to "Jump"]( (NBA/YouTube) Translation is ramping up excitement for the NBA with a 70-second spot set to Van Halen's "Jump" that features an array of basketball stars, celebrities, fans and mascots storming the court in anticipation of the first tip-off. "This year, we wanted to take an approach that invites the entire NBA community and shine a spotlight on what makes our league so unique -- the inclusivity of our game and the global diversity of our players and fans," said Tammy Henault, chief marketing officer of the NBA. 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