VML, US Navy go on a "Sub Reddit Hunt"

Mischief shows Peet's only cares about one thing | VML, US Navy go on a "Sub Reddit Hunt" | R/GA, TurboTax tap a singing Adam Levine Created for {EMAIL} | [Web Version]( October 2, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief shows Peet's only cares about one thing]( [Mischief shows Peet's only cares about one thing]( (Peet's Coffee/YouTube) Mischief @ No Fixed Address is continuing its "Coffee for Coffee People" campaign for Peet's with a series of humorous spots running across streaming platforms, social and Spotify. One 30-second spot shows that the Peet's team doesn't care about their old cars, bad dress sense or boring logo -- all that matters to them is "making coffee that tastes really, really good," a voice-over says. 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Five "directives" are part of the search, and the campaign has a recruitment aspect as "the Navy is constantly seeking innovative ways to interact with prospective candidates on ... social and digital platforms," Rear Admiral James Waters, who leads the Navy Recruiting Command. Full Story: [Ad Age (tiered subscription model)]( (10/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [R/GA, TurboTax tap a singing Adam Levine]( [R/GA, TurboTax tap a singing Adam Levine]( (Intuit TurboTax/YouTube) R/GA tapped Adam Levine to star in a 30-second "Tax Break-Up" spot for TurboTax that's running across linear TV, digital and radio. The humorous ad shows a woman breaking the news to her tax professional that she's leaving him for TurboTax, before Levine suddenly emerges from a cloud of fog, singing a '90s-style R&B song that declares, "This is a tax breakup." 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