TBWA\Chiat\Day, Beyonce rework Levi's "Launderette"

TBWA\Chiat\Day, Beyonce rework Levi's "Launderette" | VML Atlanta touts Lenovo's AI PCs with "You" | Preacher shows why Shake Shack is "Worth It" Created for {EMAIL} | [Web Version]( October 1, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\Chiat\Day, Beyonce rework Levi's "Launderette"]( [TBWA\Chiat\Day, Beyonce rework Levi's "Launderette"]( (Levi's/YouTube) TBWA\Chiat\Day LA created a 30-second "Reiimagine" spot for Levi's, which recreates the brand's iconic 1985 "Launderette" ad with the help of Beyonce and is set to her "Levii's Jeans" track. The push is running across TV, social, digital, print and out of home, and will expand to include other recreated ads. Full Story: [Marketing Dive]( (9/30), [Adweek]( (9/30), [Ad Age (tiered subscription model)]( (9/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [VML Atlanta touts Lenovo's AI PCs with "You"]( [VML Atlanta touts Lenovo's AI PCs with "You"]( (Lenovo/YouTube) VML Atlanta created a campaign for Lenovo, anchored by a 60-second spot showcasing how its new AI PCs learn from user behavior to become an extension of "You" and ends with the line, "AI just got personal." The push is running across streaming platforms, online video, social, podcasts, out of home, and business and technology sites. Full Story: [Campaign Brief]( (10/1), [Ad Age (tiered subscription model)]( (9/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Preacher shows why Shake Shack is "Worth It"]( [Preacher shows why Shake Shack is "Worth It"]( (Shake Shack/YouTube) Preacher's "Worth It" campaign for Shake Shack includes a 30-second spot in which a narrator asks, "What makes the Chicken Shack so worth it?", before showing all the fresh ingredients used in the product and ending with a close-up of a woman taking her first bite of the sandwich. The push includes 6- and 15-second ads running across connected TV and social, supported by extensive out of home ads with copy such as, "Worth adding a block or two or seven to your commute." Full Story: [Ad Age (tiered subscription model)]( (9/30), [DesignRush]( (9/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Why marketers should stay the ESG course]( Some brands are responding to heightened polarization this election year by backing down on commitments related to environmental, social and governance principles, which is a mistake, particularly when trying to connect with younger consumers and employees who value sustainability, writes Jim Misener, president of 50,000feet. "Most of all, brands should stay true to their values. If ESG is central to their corporate identity, they should stay the course," Misener writes, adding, "Companies that live their values authentically will emerge stronger in the long run." Full Story: [Ad Age (tiered subscription model)]( (9/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Leo Burnett's Henry Cadena on the power of transcreation]( Leo Burnett's Henry Cadena explains how to engage Hispanic audiences by expanding from simply translating content to using transcreation, an approach that ensures content is reflective of cultural nuances. "In a world where cultural understanding is more important than ever for a brand to stay relevant, transcreation is a tool for building bridges and fostering meaningful connections with the US Hispanic market," Cadena writes. Full Story: [Campaign US (tiered subscription model)]( (9/30) [LinkedIn]( [X]( [Facebook]( [Email]( Featured Content Sponsored Content from Expedia Media Group [Unlock Success in Travel Advertising]( Ready to elevate your travel marketing? First-party data is key! Explore how it enables precise targeting, personalized campaigns, and improved ROI, all while adapting to new privacy standards. Don't let your strategy fall behind! [Read more.]( [] Agency News [] [Martin Agency, Mother, GS&P hired by General Mills]( The Martin Agency, Mother and Goodby Silverstein & Partners were added to the agency roster for General Mills following a competitive review. "We're looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable," said Doug Martin, chief marketing officer for General Mills. Full Story: [Ad Age (tiered subscription model)]( (9/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [WPP's Mindshare gains the most in Unilever's media review]( Ad Age (tiered subscription model) (9/30) [] - [Iris Worldwide hires Leigh Armstrong to lead global growth]( MediaPost Communications (free registration) (9/30) [] Media & Technology Trends [] - [Snapchat expands "Footsteps" to all users]( TechCrunch (tiered subscription model) (9/30) [] - [Study: Costs, product info should be in commerce video ads]( eMarketer (9/30) [] - [One-third of US podcast listeners driven to purchase]( MediaPost Communications (free registration) (9/30) [] 4A's News [] [Here are the winners of 4A's Jay Chiat Awards]( On Monday, the 4A's celebrated the pinnacle of strategic excellence with the [Jay Chiat Awards](, recognizing the most impactful campaigns of 2023. Notable highlights include Leo Burnett Chicago, winner of the prestigious Grand Prix for the "Visionworks 'Subtitles'" campaign for Visionworks of America, and GSD&M, named Agency of the Year. Hundreds of agencies from around the globe submitted entries across 12 categories. Each year, the entries continue to raise the bar and inspire the community to push the boundaries of creative and strategic thinking. New for 2024: Emerging Strategist and Visionary Strategist Awards This year, the Jay Chiat Awards recognized the individual contributions of two outstanding strategists in addition to the most impactful campaigns. Hannah Schweitzer, TBWA\Chiat\Day Los Angeles was named Emerging Strategist and Angela Rodriguez, alma DDB was named Visionary Strategist -- two new awards introduced in 2024 to recognize individual contributions to strategy. Anyone from an agency that submitted an entry was eligible to nominate exceptional strategists for our first Emerging Strategist and Visionary Strategist awards. A dedicated panel of jurors sifted through the entries and nominations to select the winners. Congratulations to all the winners! View the [2024 Jay Chiat Award winners](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [ANGLES: The Conference for Agency Comms Pros]( [ANGLES: The Conference for Agency Comms Pros]( (4A's) Explore the art and science of strategic communication, emerging technologies, the evolving dynamics between journalism and PR and uncover approaches to influencing agency profitability in [NYC on Dec. 3](. Previously known as ACIF (Agency Comms in Focus), ANGLES brings together thought leaders, innovators and visionaries from publishing, media, brands and agencies to explore and tackle the evolving challenges and emerging opportunities shaping the business of agency comms. 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