Are you dying to pass "The Final Exam"?

Energy BBDO, Change the Ref play "The Final Exam" | McKinney makes a "The Kittles" sitcom for Little Caesars | Highdive brings back "There's Only One" for Jeep Created for {EMAIL} | [Web Version]( September 23, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Energy BBDO, Change the Ref play "The Final Exam"]( [Energy BBDO, Change the Ref play "The Final Exam"]( (Change the Ref/Instagram) Energy BBDO created "The Final Exam" for Change the Ref, a video game where players are challenged to survive a school shooting by collecting information about five key gun legislation bills along the way. The game, developed with Druid Creative Gaming and Webcore Games, debuted at TwitchCon. Full Story: [Campaign US (tiered subscription model)]( (9/20), [Ad Age (tiered subscription model)]( (9/20) [LinkedIn]( [X]( [Facebook]( [Email]( It's Time to Transition from Oracle Advertising There are only a few weeks left before Oracle Advertising shuts down on September 30th. Drive better results with GumGum's proven, precise and cost-efficient contextual targeting solution. [Migrate today](. ADVERTISEMENT: [] Creative [] [McKinney makes a "The Kittles" sitcom for Little Caesars]( [McKinney makes a "The Kittles" sitcom for Little Caesars]( (Little Caesars Pizza/YouTube) McKinney created a humorous 30-second "The Kittles" spot for Little Caesars, which stars the San Francisco 49ers' George Kittle who plays all the characters in the family, even the dog. The ad, styled like a retro sitcom, is running across TV and digital. Full Story: [Muse by Clio]( (9/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Highdive brings back "There's Only One" for Jeep]( [Highdive brings back "There's Only One" for Jeep]( (Jeep/YouTube) Highdive is celebrating Jeep's heritage with the return of its iconic "There's Only One" tagline in a campaign running across linear and cable TV and social media, with versions of ads tailored to Hispanic and Black audiences to come soon. An anthem 60-second spot showcases the Jeep range of vehicles, celebrating more than 80 years and the brand's place in popular culture. Full Story: [MediaPost Communications (free registration)]( (9/22) [LinkedIn]( [X]( [Facebook]( [Email]( Elevate Engagement with Perion's CTV Advertising Leverage dynamic ads within premium streaming environments to elevate viewer experiences and amplify brand impact. [Explore CTV solutions](. ADVERTISEMENT: [] Agency Insider [] [Special U.S. creative chiefs talk favorite work]( Matthew Woodhams-Roberts and Dave Horton, partners and chief creative officers at Special US Los Angeles, talk about creative inspirations and favorite work. Horton explains why "Don't Eats" for Uber was one of his favorite projects and Woodham-Roberts talks about being inspired by the "simplicity of story" showcased in a Volkswagen print ad. Full Story: [Muse by Clio]( (9/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [PPK's Michael Schillig on his favorite creative tool]( Michael Schillig, creative director and writer at PPK, explains why his Waterman ballpoint pen is his favorite tool for creativity. "Truth is, the vast majority of my concepts, sketches, headlines and copy are first written down on paper with my trusted ballpoint pen," Schillig says, adding, "I know I couldn't have made a distinctive mark in this biz without her steady flow of ink and comfortable feel." Full Story: [Adweek]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [SwellShark wins media AOR for Tauck]( Travel brand Tauck awarded media agency of record to SwellShark following a competitive review. "Not only do they have deep travel experience and the advanced segmentation and analytics tools to help fuel our growth, they are also a nimble and collaborative team with whom we felt an immediate connection," said Tauck's Julia O'Brien. Full Story: [MediaPost Communications (free registration)]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Readers' Poll [] If you are using generative AI, approximately what percentage of your work uses the technology? We'll have results in Wednesday's 4A's SmartBrief. [Vote]( [Up to 25%]( [Vote]( [26% to 50%]( [Vote]( [51% to 75%]( [Vote]( [More than 75%]( [] Media & Technology Trends [] - [Survey says: Most marketers use YouTube for brand awareness]( eMarketer (9/23) [] - [X might return to Brazil after complying with court orders]( The Verge (9/21) [] - [Reddit offers library of top-performing ads]( Social Media Today (9/19) [] 4A's News [] [4A's Noteworthy News]( [4A's Noteworthy News]( (4A's) Keeping up with all things AI can be a challenge. Don't miss this weekly roundup of the latest and most relevant AI/generative AI developments for agencies with a new edition posted every Friday. Check out [previous editions]( and [follow the 4A's on LinkedIn]( for the latest. [LinkedIn]( [X]( [Facebook]( [Email]( [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, is [in NYC on Oct. 1]( and will feature presentations and interactive workshops, including Jay Chiat Award-winning case studies. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, Sept. 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategies in marketing, media and advertising around the world. [Register now](. Some of the JCA 2024 jurors shared their take on this year's StratFest theme Lingua Franca, the role of strategists as catalysts and why it's important to recognize the strategic approach behind impactful campaigns. Check it out: - [Why a Strategist's Superpower is Diversity of Knowledge]( | Jamie Shuttleworth, Dentsu Creative - [Synthesising Data into Strategic Brand Narratives]( | Pele Cortizo-Burgess, Assembly - [The Strategist's Role as a Client's Translator]( | Christopher Owens, TRG - [Being a Strategist Is to Be a Bridge]( | Rachel Pool, Ogilvy New York [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [VML, Hellmann's offer "Mayotivations" from Will Levis]( Ad Age (tiered subscription model) [] - [Fallon, Cuisinart bring a "New Flame" to your kitchen]( DesignRush [] - [TBWA showcases Apple Intelligence with Bella Ramsey]( Muse by Clio [] - [Atlantic N.Y. spotlights Blockbuster's legacy]( Muse by Clio [] - [GS&P, Doritos resurrect "Crash the Super Bowl"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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