PepsiCo exec shares insights into Jefa-Owned program

Deb Liu on turning mentors into career-advancing sponsors | How CEO Jennifer Wong leads Aritzia's evolution, growth | A recipe for getting top performance from your team Created for {EMAIL} | [Web Version]( September 19, 2024 CONNECT WITH NEXTUP  [LinkedIn]( [Facebook]( [X]( €‰€‰[Tik tok]( [NEW SmartBrief]( Gender equity news from NextUp, Advancing All Women in Business [SIGN UP]( â‹… [SHARE]( ADVERTISEMENT Top of the week [] [Deb Liu on turning mentors into career-advancing sponsors]( [Deb Liu on turning mentors into career-advancing sponsors]( Liu (Gonzalo Marroquin/Getty Images) Although mentors can offer guidance, what women really need to advance their careers and break into senior leadership roles are sponsors who can use their influence to promote and support their proteges, says Ancestry CEO Deb Liu. Organizations may have an affinity bias, where leaders who are often men tend to sponsor individuals who look like them. To overcome this, Liu says companies should create formal sponsorship programs and encourage leaders to sponsor people who do not look like them, and women should build trust with mentors to convert them into sponsors. "Sponsors are not just there to give advice and take a step back; they're there to put their reputation on the line for you," Liu says. Full Story: [Forbes (tiered subscription model)]( (9/17) [LinkedIn]( [X]( [Facebook]( [Email]( Harvard Leadership Course Develop leadership skills that emphasize resilience, empathy and positivity to build a thriving culture of collaboration, employee engagement and continuous improvement. [View Leadership Courses »]( ADVERTISEMENT: [] Today's leadership [] [How CEO Jennifer Wong leads Aritzia's evolution, growth]( Jennifer Wong's journey from a part-time seasonal store employee to CEO of Aritzia highlights her significant contributions toward the fashion retailer's transformation and growth. Wong led the brand's US expansion, its launch of ecommerce, and oversaw the 2016 initial public stock offering that took the company public. Wong says the company's strategic "everyday luxury" positioning is fueling an expectation of 8% to 12% growth this year, and a dedication to employee welfare and maintaining a full staff during the pandemic has helped reinforce loyalty. Full Story: [Women's Wear Daily]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [A recipe for getting top performance from your team]( High-performing teams thrive on collaboration, innovation and accountability, and organizations can build such teams by setting a shared vision, prioritizing psychological safety, promoting collaborative problem-solving, encouraging continuous learning and recognizing achievements, writes Paola Cecchi-Dimeglio, chair of the Executive Leadership Research Initiative for Women and Minority Attorneys. Companies like Google, Microsoft, Pixar and Zappos have implemented these strategies, with open communication, clear goals and continuous development helping to drive team performance and innovation. Full Story: [Forbes (tiered subscription model)]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [When you're stressed at work, learn to ride the wave]( [When you're stressed at work, learn to ride the wave]( (Peter Dazeley/Getty Images) It can sometimes be easy to get upset at work, but before lashing out, Lauren Florko, an industrial/organizational psychologist and founder of Triple Threat Consulting, recommends pausing to label your feelings -- be it anger or frustration -- then consider the consequences of acting and take a moment to calm down by visualizing your stress as a wave that swells and recedes. "It's not about shutting down feelings," Florko writes. "It's about learning how to ride them without letting them sweep you away." Full Story: [Psychology Today]( (9/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [The importance of a leader's instincts]( Leaders make numerous decisions every day, but the best decisions often are made when we turn away from data and scenario planning and trust our instincts, which are honed from years of experience, a marketing executive writes. Develop intuition by coming up with several solutions to a problem and gravitating toward what feels best and have trusted colleagues with whom to share ideas and solutions and get diverse points of view, she writes. Full Story: [Fast Company (tiered subscription model)]( (9/13) [LinkedIn]( [X]( [Facebook]( [Email]( Free business resources for entrepreneurs When you're ready to leave an old career behind for a workplace of one, you'll likely need some help to get started. Get expert guidance and business resources to forge your path as an independent worker. Elevate your business with VSP's latest whitepaper. [Download now »]( ADVERTISEMENT: [] Read the latest from SmartBrief [] - [Use hyper-flex to keep remote workers happy and engaged]( SmartBrief/Leadership (9/17) [] - [5 questions leaders should ask to build executive presence]( SmartBrief/Leadership (9/16) [] - [Sleep: The overlooked health pillar]( SmartBrief/Leadership (9/13) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Diversity & Inclusion Trends [] [PepsiCo exec shares insights into Jefa-Owned program]( PepsiCo's Jefa-Owned campaign, part of the ongoing Juntos Crecemos initiative, supports Latina entrepreneurs by providing business-building resources like grants, digital visibility and technological support. The $50 million program, discussed by PepsiCo's Esperanza Teasdale and Boden Agency's Natalie Boden in this podcast episode, emphasizes personalized marketing to the diverse Hispanic audience and the importance of year-round multicultural efforts. Full Story: [Adweek]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Walmart's inclusive carts aid shoppers with disabilities]( [Walmart's inclusive carts aid shoppers with disabilities]( (Walmart) Walmart is equipping stores in 11 states with 8,000 Caroline's Carts, which are uniquely designed to ease shopping for caregivers of children and adults with disabilities. "Whether they're caring for someone with a disability or a temporary injury, the carts support our customers when and how they need it every time they come through our doors," said Cedric Clark, executive vice president of store operations. Full Story: [Progressive Grocer]( (9/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Sephora, TikTok collaborate to create inclusive content]( Sephora and TikTok have partnered for a second year to help beauty brands create more inclusive branded content by collaborating with musical artists, focusing on integrating popular songs into TikTok videos using Sephora's Accelerate and Sephora Sounds programs. Brands like Mango People, Sienna Naturals and Brown Girl Jane are working with emerging artists to produce tracks that align with brand values and enhance diversity, long-term partnerships and social media engagement. Full Story: [Adweek]( (9/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [AI can miss marginalized workers to hire]( Using AI in hiring is making it harder for marginalized job seekers to find employment, Northwestern University's Hatim Rahman has found. AI systems often suggest lower-wage jobs and struggle to match qualifications from immigrants and refugees, while biases in AI can disadvantage women and people with disabilities. Rahman suggests that job seekers use platforms like Glassdoor and LinkedIn to rate organizational transparency about AI use in hiring. Full Story: [Fast Company (tiered subscription model)]( (9/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [] Just remember, kids: when life gives you turned backs, start shaking hands! 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