BBDO shows "Pepsi Chase Cars"

BBDO shows "Pepsi Chase Cars" | David&Goliath makes Flavor Fav a "Flavor Genie" | VML, Mazda say, "Choose to Be Moved" Created for {EMAIL} | [Web Version]( September 13, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO shows "Pepsi Chase Cars"]( [BBDO shows "Pepsi Chase Cars"]( (Pepsi/YouTube) BBDO created a "Pepsi Chase Cars" campaign, featuring a humorous 75-second spot showing pizza deliverers being followed on their rounds by a blue sports car, whose owner jumps out to make sure people have a Pepsi to complement their order. The push, teased on TikTok, Instagram, X and Facebook, offers people who include Pepsi in their DoorDash orders a free pizza from Pizza Hut, Papa John's, Little Caesars or Marco's Pizza. Full Story: [Marketing Dive]( (9/12), [MediaPost Communications (free registration)]( (9/12), [Ad Age (tiered subscription model)]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [David&Goliath makes Flavor Fav a "Flavor Genie"]( [David&Goliath makes Flavor Fav a "Flavor Genie"]( (Smartfood Popcorn/Instagram) David&Goliath tapped Flavor Flav to be a tiny "Flavor Genie" in a humorous 30-second spot where he pops out of a bag of Smartfood Popcorn to work his magic. The star teased the ad on social by wearing a kernal-shaped version of his iconic giant clock necklace, and fans can win the "Pop Clock" by entering a social contest. Full Story: [Adweek]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Mazda say, "Choose to Be Moved"]( [VML, Mazda say, "Choose to Be Moved"]( (Mazda USA/YouTube) VML created a 30-second "Choose to Be Moved" spot for Mazda North America, which shows WNBA star Nika Mühl, racecar driver Helio Meza and surfer Cliff Kapono pursuing their passions as a voice-over says, "We craft cars for those who choose to do more than simply move." The ad, part of a wider "Move and Be Moved" campaign, debuted during Amazon Prime's "Thursday Night Football" and also is running across linear TV, supported by social content from influencers. Full Story: [Ad Age (tiered subscription model)]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Why agencies need people who are the right fit]( Talent is the biggest asset of a creative agency, and taking the time to find the right people who fit the culture and then supporting them to grow their skills and leadership is essential, writes Bill Afonso, partner and chief financial officer of Flower Shop. "Fit is more important than talent. Good fits tend to stay longer, are happier, act as guardians of the culture and self-regulate to ensure that standards are kept high," Afonso writes. Full Story: [Adweek]( (9/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Little Hands of Stone's Michael Boychuk on favorite work]( Michael Boychuk, co-founder of Little Hands of Stone, talks creative inspirations and favorite work. Boychuk explains why he's proud of the agency's recent work for Seattle Children's Hospital and why he admired Liquid Death's "Blind Taste Test." Full Story: [Muse by Clio]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( Featured Content Sponsored Content from Expedia Media Group [Boost Travel Ads with First-Party Data]( Discover how first-party data can revolutionize travel ad campaigns in a post-cookie world. Learn strategies to personalize user experiences, drive higher engagement, and enhance ad performance. Stay ahead in the evolving digital landscape! [Read the blog.]( [] Agency News [] [Shannon Nunn leaves TBWA\Chiat\Day to join Special US]( Shannon Nunn departed TBWA\Chiat\Day New York as managing director to become president of Special US's New York office. "You need a sort of right brain, left brain [partnership] to make this endeavor work. And he and I embody both of those halves," said Amy Ferguson, chief creative officer and partner at Special US, who previously worked with Nunn at TBWA. 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