Rethink puts "Walls of Honor" in NYC pizzerias | Using AI, McCann lets fans star in Qatar Airways films | PB&, Visit Seattle showcases literacy culture
Created for {EMAIL} | [Web Version]( September 12, 2024
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[] [Rethink puts "Walls of Honor" in NYC pizzerias](
Rethink created a "Walls of Honor" campaign for the FealGood Foundation, which replaces photos of celebrities on the walls of New York City pizzerias with images of first responders who survived 9/11. "Anyone who's ever been to a pizza place, whether as a local or a tourist, has curiously scanned the celebrity photo wall to see who they might recognize," says Rethink's Gabriel Sehringer, adding, "We wanted to redirect that attention towards a group of New Yorkers who could use it most, in a distinctly New York way." Full Story: [Muse by Clio]( (9/11), [Ad Age (tiered subscription model)]( (9/11)
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[] [Using AI, McCann lets fans star in Qatar Airways films](
[Using AI, McCann lets fans star in Qatar Airways films]( (YouTube/QatarAirways)
McCann Worldgroup created a [three-minute short romantic film]( for Qatar Airways, which enables viewers to place themselves in a leading role with the help of AI. The "Star in Your Own Qatar Airways Adventure" campaign is running across digital and fans can visit a site to select which scenes they'd like to star in. Full Story: [Ad Age (tiered subscription model)]( (9/11)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [PB&, Visit Seattle showcases literacy culture](
[PB&, Visit Seattle showcases literacy culture]( (YouTube/VISITSEATTLE.tv)
PB& is continuing its ["#Bookmarked" campaign]( for Visit Seattle with three spots that feature local authors reading excerpts from their books, which have been subject to censorship. The push, timed to run up to Banned Book Week, is running across the brand's social channels, YouTube and The Atlantic's properties. Full Story: [MediaPost Communications (free registration)]( (9/11)
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[] [Is a fractional agency model the way forward?](
VSA Partners' Susan Pfeifer makes the case for a fractional agency model, where a small team dedicated to a client has the flexibility to scale up and down based on need during an ongoing partnership. "A fractional agency approach honors the qualities that make long-term agency-client relationships successful -- consistency and understanding--and reimagines it for the current business environment," Pfeifer writes. Full Story: [Adweek]( (9/12)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [How Real Chemistry uses AI for health care advertising](
Keith LaFerriere, executive creative director at Real Chemistry, talks about gamification and the use of AI in health care advertising. "[O]ur take on AI isn't about using flashy tools, but more about uncovering what's missing from the conversation and making sure we bring that to the forefront for the audience," LaFerriere says. Full Story: [Muse by Clio]( (9/10)
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[] [KFC shifts to agency roster for US creative](
[KFC shifts to agency roster for US creative]( (NurPhoto/Getty Images)
KFC will now manage its US creative account via an agency roster, which includes MullenLowe, the brand's previous agency of record, and as part of the move, Highdive will lead an upcoming project. "We are exploring ways to bring together the best agency roster for KFC U.S. that delivers results for the business and aligns us with the most forward-thinking agency partners," said a brand spokesperson. Full Story: [Ad Age (tiered subscription model)]( (9/12)
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