Newsletter Subject

Using AI, McCann lets fans star in Qatar Airways films

From

smartbrief.com

Email Address

aaaa@smartbrief.com

Sent On

Thu, Sep 12, 2024 02:53 PM

Email Preheader Text

Rethink puts "Walls of Honor" in NYC pizzerias | Using AI, McCann lets fans star in Qatar Airways fi

Rethink puts "Walls of Honor" in NYC pizzerias | Using AI, McCann lets fans star in Qatar Airways films | PB&, Visit Seattle showcases literacy culture Created for {EMAIL} | [Web Version]( September 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Rethink puts "Walls of Honor" in NYC pizzerias]( Rethink created a "Walls of Honor" campaign for the FealGood Foundation, which replaces photos of celebrities on the walls of New York City pizzerias with images of first responders who survived 9/11. "Anyone who's ever been to a pizza place, whether as a local or a tourist, has curiously scanned the celebrity photo wall to see who they might recognize," says Rethink's Gabriel Sehringer, adding, "We wanted to redirect that attention towards a group of New Yorkers who could use it most, in a distinctly New York way." Full Story: [Muse by Clio]( (9/11), [Ad Age (tiered subscription model)]( (9/11) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [Using AI, McCann lets fans star in Qatar Airways films]( [Using AI, McCann lets fans star in Qatar Airways films]( (YouTube/QatarAirways) McCann Worldgroup created a [three-minute short romantic film]( for Qatar Airways, which enables viewers to place themselves in a leading role with the help of AI. The "Star in Your Own Qatar Airways Adventure" campaign is running across digital and fans can visit a site to select which scenes they'd like to star in. Full Story: [Ad Age (tiered subscription model)]( (9/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [PB&, Visit Seattle showcases literacy culture]( [PB&, Visit Seattle showcases literacy culture]( (YouTube/VISITSEATTLE.tv) PB& is continuing its ["#Bookmarked" campaign]( for Visit Seattle with three spots that feature local authors reading excerpts from their books, which have been subject to censorship. The push, timed to run up to Banned Book Week, is running across the brand's social channels, YouTube and The Atlantic's properties. Full Story: [MediaPost Communications (free registration)]( (9/11) [LinkedIn]( [X]( [Facebook]( [Email]( Executive Program for Prospective CFOs Sharpen analytical skills, effectively manage relationships with internal and external constituencies, and drive strategic direction to lead enterprise transformation and growth, while applying cutting-edge research to the most pressing problems facing finance executives today. Held November 4-8 in Chicago. [Register now.]( ADVERTISEMENT: [] Agency Insider [] [Is a fractional agency model the way forward?]( VSA Partners' Susan Pfeifer makes the case for a fractional agency model, where a small team dedicated to a client has the flexibility to scale up and down based on need during an ongoing partnership. "A fractional agency approach honors the qualities that make long-term agency-client relationships successful -- consistency and understanding--and reimagines it for the current business environment," Pfeifer writes. Full Story: [Adweek]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How Real Chemistry uses AI for health care advertising]( Keith LaFerriere, executive creative director at Real Chemistry, talks about gamification and the use of AI in health care advertising. "[O]ur take on AI isn't about using flashy tools, but more about uncovering what's missing from the conversation and making sure we bring that to the forefront for the audience," LaFerriere says. Full Story: [Muse by Clio]( (9/10) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [125 Practical Modern Job Search Tips For 2024-2025]( - [7 Hard Hitting Interview Tips]( - [7 Steps To A Winning Culture Checklist]( - [Ultimate Interview Guide]( [] Agency News [] [KFC shifts to agency roster for US creative]( [KFC shifts to agency roster for US creative]( (NurPhoto/Getty Images) KFC will now manage its US creative account via an agency roster, which includes MullenLowe, the brand's previous agency of record, and as part of the move, Highdive will lead an upcoming project. "We are exploring ways to bring together the best agency roster for KFC U.S. that delivers results for the business and aligns us with the most forward-thinking agency partners," said a brand spokesperson. Full Story: [Ad Age (tiered subscription model)]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Questions seem to work best on Threads]( Social Media Today (9/11) [] - [Video comes to Bluesky]( TechCrunch (tiered subscription model) (9/11) [] - [Adobe reveals upcoming Firefly Video]( VentureBeat (9/11) [] 4A's News [] [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( (4A's) Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, [this 4A's guide]( provides valuable insights and practical strategies to support agencies in driving business growth, innovation and delivering unparalleled value to their clients. [LinkedIn]( [X]( [Facebook]( [Email]( [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The word is 'joy.' 'Alegria.' The next party. I'm ready. [Sergio Mendes](, musician 1941-2024 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK]( | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.

Marketing emails from smartbrief.com

View More
Sent On

06/12/2024

Sent On

05/12/2024

Sent On

04/12/2024

Sent On

03/12/2024

Sent On

03/12/2024

Sent On

02/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.