W+K Portland, Nike show "Winning Isn't Comfortable"

W+K Portland, Nike show "Winning Isn't Comfortable" | Someplace introduces Tom Brady as Fox Sports analyst | R&R Partners says "Go all out" in Las Vegas Created for {EMAIL} | [Web Version]( September 9, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K Portland, Nike show "Winning Isn't Comfortable"]( [W+K Portland, Nike show "Winning Isn't Comfortable"]( (Instagram/Nike) Wieden+Kennedy Portland created a 30-second "Sunshine" spot for Nike, which is set to Christina Perri's "You Are My Sunshine" and shows the grit of runners who head outside whatever the weather, ending with the copy, "Winning Isn't Comfortable." The push, the latest in the brand's "Winning Isn't for Everyone" platform, includes three additional spots, out of home ads and social content. Full Story: [Marketing Dive]( (9/6), [ShootOnline (free content)]( (9/6), [Ad Age (tiered subscription model)]( (9/6) [LinkedIn]( [X]( [Facebook]( [Email]( Step inside the intelligence revolution Don't miss the martech industry's premier event that envisions a smarter tomorrow, explores cutting-edge product innovations, and discovers AI's transformative impact on the future of business and the global ecosystem. [Register now](. ADVERTISEMENT: [] Creative [] [Someplace introduces Tom Brady as Fox Sports analyst]( [Someplace introduces Tom Brady as Fox Sports analyst]( (NFL on Fox/YouTube) Someplace is celebrating Tom Brady's new role as lead NFL analyst for Fox Sports with a campaign including a 45-second "Back to Work" spot. The ad shows Brady watching a sports commentator question his new career move, before being spurred on in his new venture by four versions of his former self, each representing a stage in his football journey. Full Story: [Ad Age (tiered subscription model)]( (9/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [R&R Partners says "Go all out" in Las Vegas]( [R&R Partners says "Go all out" in Las Vegas]( (Visit Las Vegas/YouTube) R&R Partners' 60-second spot for Las Vegas Convention and Visitors Authority celebrates the quirky and diverse array of people who visit the judgment-free city and ends with the copy, "Whatever you go for, go all out." R&R Partners' Chuck Monn says, "Our goal was to celebrate the diversity of experiences the destination has to offer, amplifying the thrill of fandom in all of its forms." Full Story: [Ad Age (tiered subscription model)]( (9/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4A's Cathy Chan Butler: DE&I is top priority]( The 4A's Cathy Chan Butler writes about why it's more important than ever for agencies to remain committed to diversity, equity and inclusion, and outlines the leadership, partnerships and research support available from the organization. "The 4A's is committed to every letter in DE&I. To achieve generational and societal change, we must advance DE&I through individual and systemic actions," she writes. Full Story: [Campaign US (tiered subscription model)]( (9/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BSSP's Jake Bayham finds clarity through trail running]( Jake Bayham, head of strategy at Butler, Shine, Stern & Partners, talks about how trail running can unlock creativity and bring clarity to work. "It provides an increasingly rare moment to work through information and ideas, instead of constantly adding to them," Bayham says. Full Story: [Adweek]( (9/6) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Jobs in advertising drop by 1,200 in August]( Jobs in advertising, public relations and related services dropped to 520,500 in August, a decline of 1,200, which follows July's loss of 600 jobs, according to the Bureau of Labor Statistics. Agency jobs, measured a month behind, rose by 500 in July. Full Story: [Ad Age (tiered subscription model)]( (9/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Instagram DMs get cut-outs, stickers, drawings]( Social Media Today (9/7) [] - [Brazil's X ban spurs Bluesky users to more than 9M]( TechCrunch (tiered subscription model) (9/7) [] - [Only 32% of Americans back TikTok ban, 50% don't think it will happen]( MediaPost Communications (free registration) (9/6) [] 4A's News [] [Welcome to the 4A's]( [Welcome to the 4A's]( (4A's/YouTube) If it sounds too good to be true, it's probably part of your 4A's membership. Learn about the many [benefits available to you]( as a 4A's member: training, consultation, custom research, guidance and more! [Subscribe to the 4A's channel]( to get the latest! [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Noteworthy News]( [4A's Noteworthy News]( (4A's) Keeping up with all things AI can be a challenge. Don't miss this weekly roundup of the latest and most relevant AI/generative AI developments for agencies with a new edition posted every Friday. Check out [previous editions]( and [follow the 4A's on LinkedIn]( for the latest. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [72andSunny, Barbie "Give Limitless Possibilities"]( DesignRush [] - [Mischief shows Tubi is free no matter who you are]( Adweek [] - [Grey, Applebee's are "Serving Up the NFL"]( Ad Age (tiered subscription model) [] - [MullenLowe, Corona, Manning play "Lime Wedge Football"]( Ad Age (tiered subscription model) [] - [GS&P, BMW play a dating game with "Ultimate Match"]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Only those who will risk going too far can possibly find out how far one can go. [T. S. Eliot](, poet, playwright [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK]( | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.