The Marketing Arm bundles with State Farm

Hill Holliday tells parents "You're The Best Person" to ... | The Marketing Arm bundles with State Farm | 2 Stagwell agencies rebrand Minnesota Star Tribune Created for {EMAIL} | [Web Version]( August 29, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Hill Holliday tells parents "You're The Best Person" to ...]( [Hill Holliday tells parents "You're The Best Person" to ...]( "Sitcom," one of the Ad Council, ALA spots created by Hill Holliday. (Ad Council/YouTube) Hill Holliday created a new campaign for the Ad Council and American Lung Association titled "You're The Best Person," which aims to curb youth vaping by empowering parents to discuss its dangers with their kids. The campaign features videos to guide these discussions, with media elements including broadcast, digital, out of home, print and radio, plus amplified by diverse social media influencers, including health care professionals. Full Story: [MediaPost Communications (free registration)]( (8/28), [Shots (UK)]( (8/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [The Marketing Arm bundles with State Farm]( [The Marketing Arm bundles with State Farm]( (State Farm Insurance/YouTube) State Farm's latest football campaign is designed to "bundle" its football -- and soccer -- relevance with its Personal Price Plan and bundling services, and the initial spot features Ted Lasso's Cristo Fernández and NFL star Patrick Mahomes. The push includes co-branded ads with Amazon Prime's Thursday Night Football and was created by The Marketing Arm and supported by Optimum Sports, OMD and FleishmanHillard. Full Story: [Marketing Dive]( (8/28), [Brand Innovators]( (8/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] [2 Stagwell agencies rebrand Minnesota Star Tribune]( [2 Stagwell agencies rebrand Minnesota Star Tribune]( (Star Tribune/YouTube) Colle McVoy, including its 10 Thousand Design firm, and Code and Theory created a new brand platform -- "The Heart and Voice of the North" -- for the Minnesota Star Tribune. The rebrand aims to showcase the newspaper's coverage and appeal to younger readers, and includes a new nameplate, logo and mascot Stribby the Gray Duck. Future initiatives include a philanthropic arm and new strategies for sponsored content and affiliate marketing. Full Story: [Adweek]( (8/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [10 tips for retaining clients]( Agencies can improve client retention by prioritizing professional development within teams and ensuring skills of client teams match client needs, writes Ryan Michlitsch, executive creative director of Hook. Michlitsch also suggests avoiding a "copy-paste mindset" for client campaigns, creating a safe, trusted space for creativity and training staff on presentations, with practices as needed. Full Story: [Ad Age (tiered subscription model)]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ad industry must improve diversity]( [Ad industry must improve diversity]( Okoro (Arturo Holmes/Getty Images) Despite the strong showing of DEI campaigns at the 2024 Cannes Lions Festival, the advertising industry still needs to work on representation in senior roles, writes VML's Ezinne Okoro, global chief Inclusion and Culture strategy officer. Companies must make DEI a strategic priority through understanding and engaging with marginalized communities, adding accessibility features and fostering personal development. Full Story: [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [72andSunny L.A. names Connelly new managing director]( 72andSunny Los Angeles named Emily Connelly as its new managing director, part of a revamped leadership team that includes Lauren Smith and Zach Hilder as executive creative directors and Carl Mueller as executive strategy director. Connelly, who has been with the agency for almost a decade, said she will focus on scaling her client relationship strategies across the agency, emphasizing long-term partnerships with key clients like Adobe and United Airlines. Full Story: [Campaign US (tiered subscription model)]( (8/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Australia's Society ad agency opens US office in Chicago]( MediaPost Communications (free registration) (8/28) [] - [Mediabrands Health established as center of excellence within IPG]( Campaign US (tiered subscription model) (8/28) [] Media & Technology Trends [] - [Playable ads rise to 7% of ads in casual gaming]( MediaPost Communications (free registration) (8/28) [] - [Instagram intros comments on Stories to boost interaction]( Social Media Today (8/28) [] - [Google unveils tools to strengthen first-party data strategies]( Search Engine Land (8/28) [] 4A's News [] [A helpful guide to selling through your ideas, for junior strategists by strategists]( Who better to show junior strategists the ropes than fellow strategists who've been there and done that not so long ago? We've curated advice and guidance from strategists addressing three key aspects of selling your work: the set-up/prep, the framing/storytelling and getting your idea over the finish line. Make sure emerging strategists in your agency [get this free 4A's member guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's AInsights: Guidance, resources & training for agencies]( [4A's AInsights: Guidance, resources & training for agencies]( (4A's) Gear up to make well-informed decisions about AI and GenAI integration. The [4A's AI/GenAI Hub]( offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. Check out the [4A's AI/GAI Hub](. 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