CVS CEO on why women, especially, should take up space

CVS CEO on why women, especially, should take up space | Footwear brands look to women for marketing expertise | Overcoming the doer label: Women's path to leadership Created for {EMAIL} | [Web Version]( August 22, 2024 CONNECT WITH NEXTUP  [LinkedIn]( [Facebook]( [X]( €‰€‰[Tik tok]( [NEW SmartBrief]( Gender equity news from NextUp, Advancing All Women in Business [SIGN UP]( â‹… [SHARE]( [] Top of the week [] [CVS CEO on why women, especially, should take up space]( [CVS CEO on why women, especially, should take up space]( (Paul Morigi/Getty Images) Being told that "women just take up space in a boardroom" led CVS Health CEO Karen Lynch to advocate for everyone, not just women, to take up space and says she learned on a cattle drive in Montana that leaders can do that by moving their team from the side and behind instead of leading from the front. "[O]ur job as leaders and managers is to help people achieve their goals, be it the next promotion or being the best individual contributor they can be. And it is their choice on which direction they want to go," Lynch says. Full Story: [McKinsey]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Today's leadership [] [Footwear brands look to women for marketing expertise]( More women are being named marketing chiefs in the footwear industry, even while their overall representation in the sector's C-suite remains flat. About 55% of marketing chiefs hired this year by footwear companies, including Journeys, Kizik, Saucony and DSW, were women, up from 47% last year, according to data from Kirk Palmer Associates. Many came from other industries, bringing fresh insights and growth strategies. Full Story: [Footwear News]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Overcoming the doer label: Women's path to leadership]( Women in the workplace continue to face the challenge of being perceived as "doers" rather than recognized as leaders, writes Mary Beth Sandin, Pfizer's former global commercial and brand leader, who points out that only 15% of health care CEOs are women. Sandin shares her career experiences to illustrate how women can showcase their strategic thinking skills, build influential networks and advocate for themselves effectively, and underscores the necessity of proactive career management and self-promotion to achieve leadership roles. Full Story: [Life Science Leader]( (8/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Jessica Breslow: Balance, empowerment key to leadership]( Jessica Breslow, the first woman CEO of Philadelphia-based PJW Restaurant Group, transitioned from global companies like Ford and Aramark to lead the multi-concept restaurant group through the pandemic and into growth. Her leadership style, inspired by women mentors, focuses on empowering her team and maintaining a work-life balance, supported by her family and colleagues. Full Story: [FSR magazine]( (8/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How to get promoted, and what to do if you aren't]( Set yourself up for a promotion by documenting your contributions -- no matter how small -- letting your superiors know about them and sharing your ambitions with management so they know you're ready to move up, writes Octavia Goredema, the CEO of Fire Memos. If, however, you're passed over, podcast host Kathleen Davis advises you to ask your boss for feedback you can put into action and consider whether this job is still right for you. Full Story: [Fast Company (tiered subscription model)]( (8/21), [Fast Company (tiered subscription model)]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How this CEO succeeds with collaboration, vulnerability]( Olga Fleming, CEO of Marina Maher Communications, describes her leadership style as "collaborative" and tries to inspire her team "to paint outside the lines and take calculated risks" by creating a safe culture of innovation that encourages vulnerability. "Leaders must be comfortable embracing vulnerability to foster an environment where diverse ideas can flourish, taking risks and embracing differing viewpoints to drive progress," Fleming says. Full Story: [Ragan]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Read the latest from SmartBrief [] - [Radical candor: How leaders can give brutally honest feedback]( SmartBrief/Leadership (8/20) [] - [Unlock the potential of female leaders]( SmartBrief/Leadership (8/19) [] - [Business, leadership lessons from being an Olympic-level rower]( SmartBrief/Leadership (8/16) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Diversity & Inclusion Trends [] [PepsiCo's "Jefa-Owned" program enters 3rd year]( PepsiCo has started accepting applications for its third-annual "Jefa-Owned" program which awards 20 Latina food and beverage business owners $10,000 each, access to PepsiCo accelerators and marketing support. This year, the campaign has partnered with the US Hispanic Chamber of Commerce to encourage participation. Full Story: [Ad Age (tiered subscription model)]( (8/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Culture, workforce key to e.l.f. Beauty's success]( E.l.f. Beauty's success is driven by a diverse, inclusive and young workforce that understands the e.l.f. consumer, a culture that values everyone's input and encourages people to express themselves and a commitment to sharing financial success with each employee, said CEO Tarang Amin. Full Story: [Women's Wear Daily]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Brands tap into the flourishing women's sports industry]( Women's participation in sports has grown 7% since 2022 and brands like Nike and Adidas are increasingly investing in the growing market. Brands can create comprehensive marketing plans to reach, engage and retain women customers, understand the cultural groups attracted to different sports, take advantage of the year-round nature of various competitions and engage with customers and athletes through both competition and training, says Elizabeth Jackson, marketing chief for Collage Group. Full Story: [MediaPost Communications (free registration)]( (8/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Why Colossus invites talent with diverse interests]( Travis Robertson, co-founder and executive creative director of Colossus, explains why the agency attracts people with quirky outside interests, such as a former "Battlebots" team captain and a wolf conservationist. "Culture makes the work great. And to harness culture, you have to invite it in with open arms, build it a cozy nest and let it take up residence organically," Robertson writes. 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