Trends: Ideogram opens access, Gen Z holiday shops on social, IG allow channel tagging

Pereira O'Dell, Brady, Ad Council warn of "The Threat" | McKinney serves "Methane Marinated Sea Bass" for WCS | Gallegos United's latest "Got Milk?" says "Real is Back" Created for {EMAIL} | [Web Version]( August 22, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Pereira O'Dell, Brady, Ad Council warn of "The Threat"]( [Pereira O'Dell, Brady, Ad Council warn of "The Threat"]( (Ad Council/YouTube) Pereira O'Dell created a pro bono 60-second "The Threat" spot for Brady: United Against Gun Violence and the Ad Council as part of their "End Family Fire" campaign. The ad, aimed at first-time firearm owners, is narrated by a gun, a threat invited into a home that's found by a child exploring some drawers. Full Story: [MediaPost Communications (free registration)]( (8/21), [ShootOnline (free content)]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [McKinney serves "Methane Marinated Sea Bass" for WCS]( [McKinney serves "Methane Marinated Sea Bass" for WCS]( (Wildlife Conservation Society/YouTube) McKinney created a series of spots for the Wildlife Conservation Society that shows the importance of protecting the Hudson Canyon by showing what might happen to our plates of food if we don't. Ads showcase dishes such as "[Methane Marinated Sea Bass](" and "Crude Oil Calamari" before directing viewers to a dedicated site where they can take action to support conservation. Full Story: [Muse by Clio]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gallegos United's latest "Got Milk?" says "Real is Back"]( [Gallegos United's latest "Got Milk?" says "Real is Back"]( (Got Milk?/YouTube) Gallegos United created a "Real is Back" campaign for the California Milk Processor Board, anchored by a 60-second spot showing a young man working alone on his birthday, with not even a deluge of texts able to cheer him up, before returning home to a surprise party as his phone battery dies and real connections happen. The spot, which ends with "Got Milk?," is running across online video, display and social in California, supported by billboards encouraging human connection. Full Story: [Ad Age (tiered subscription model)]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Landor's Christian Schroeder on adding value]( Christian Schroeder, global president of Landor, talks about the agency's brand refresh, the importance of brand relevance and differentiation and how to drive business outcomes for clients. "If you want to provide real value to your clients, you sometimes need to challenge them, saying that we can do what you have asked to do, but why don't you think about this particular problem," Schroeder says. Full Story: [Campaign US (tiered subscription model)]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [McCann's Michelle Tang: Industry must tell AAPI stories]( McCann's Michelle Tang writes about how a lack of storytelling about the achievements of Asian Pacific athletes during the Olympics should spur the advertising industry to do more to uplift the community. "We have the power to make this right, and, in the process, unlock massive business growth avenues for our clients," Tang writes. Full Story: [Adweek]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Cambridge Office for Tourism awards AOR to CTP]( [Cambridge Office for Tourism awards AOR to CTP]( (Cambridge Office for Tourism/Instagram) The Cambridge Office for Tourism in Massachusetts awarded agency of record to CTP, which will manage campaigns, marketing, public relations and visitor services. The agency unveiled its first campaign showcasing the city, named "There's A Lot To Unpack." Full Story: [MediaPost Communications (free registration)]( (8/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [You can now tag channels when uploading Instagram posts]( Social Media Today (8/21) [] - [AI text-to-image generator Ideogram 2.0 gets free release]( VentureBeat (8/21) [] - [Gen Z twice as likely to shop during holidays on social]( eMarketer (8/22) [] 4A's News [] [AInsights playlist]( [AInsights playlist]( (4A's/YouTube) Equip yourself to leverage generative AI by [watching the 4A's AInsights YouTube playlist](. The playlist includes tutorials, webinars and sessions from recent 4A's conferences. [Subscribe to the 4A's channel]( to get the latest! [LinkedIn]( [X]( [Facebook]( [Email]( [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I have a lot of regrets, but I'm not going to think of them as regrets. [Debbie Harry](, singer, songwriter [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK]( | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.