72andSunny, NFL show "This Is Football Country"

72andSunny, NFL show "This Is Football Country" | Mother N.Y. unveils the "Munchie Mitt" for MiLB | Dentsu Creative gets quirky for Totino's Created for {EMAIL} | [Web Version]( August 19, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny, NFL show "This Is Football Country"]( [72andSunny, NFL show "This Is Football Country"]( (NFL/YouTube) 72andSunny's kickoff campaign for the NFL, "This Is Football Country," is anchored by a 60-second spot that shows players and fans around the country repeating a chant begun by the football team at Lahainaluna High School, who became a source of inspiration following the wildfires in Hawai'i. The push features a series of 15-second spots telling more football stories from around the country, and 72andSunny's Matt Turnier says, "Football Country is not a place, it's people. It's about the diversity and inclusive nature of the game and the different expressions of it." Full Story: [Ad Age (tiered subscription model)]( (8/16), [The Drum (free registration)]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( Smash Your KPIs with Lotame Curation The cost of running ads is up, but quality and safety are down. Reverse your brand's fortunes with Lotame Curation. Unbeatable performance. Real insights. No ops hassle. We'll help you help your clients. [Start smashing KPIs](. ADVERTISEMENT: [] Creative [] [Mother N.Y. unveils the "Munchie Mitt" for MiLB]( [Mother N.Y. unveils the "Munchie Mitt" for MiLB]( (Minor League Baseball/X) Mother New York created the "Munchie Mitt" for Minor League Baseball, a leather baseball glove that can hold a drink, condiments and a hotdog. The mitt, part of the brand's "Only in MiLB" push, will be given away via an online sweepstakes to five lucky winners. Full Story: [Ad Age (tiered subscription model)]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Dentsu Creative gets quirky for Totino's]( [Dentsu Creative gets quirky for Totino's]( "Wakey Wakey" spot from Dentsu Creative for Totino's. (Totino's Pizza Rolls/YouTube) Dentsu Creative is touting Totino's Breakfast Snack Bites with a quirky campaign running across streaming TV, paid social and online video, which carries the tagline, "Start Your Day the Totino's Way." One [spot shows a teenage boy]( rising from bed and wrestling with a disembodied hand in the freezer for the breakfast food, before he's greeted by his mom wearing a Totino's mustache. Full Story: [Adweek]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Agency Insider [] [How reverse mentoring can improve agency operations]( Agency executives talk about how reverse mentoring can bring new insights to creative work and share tips on nurturing relationships and building reverse mentoring programs. "We've been able to wire our agency to have really smart, culturally plugged-in early career folks and then connect them systematically and strategically with more seasoned marketing veterans so that we can take the insights and awarenesses understanding from our younger team," says Evan Horowitz, CEO and co-founder of Movers+Shakers. Full Story: [Ad Age (tiered subscription model)]( (8/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [McCann N.Y., Microsoft made an African language digital]( McCann New York's Shayne Millington and Microsoft's Kathleen Hall talk about their award-winning "ADLaM: An Alphabet to Preserve a Culture" campaign, which created a digital alphabet for the mostly spoken language of West Africa's Fulani people, enabling online communication. "The global impact of this far exceeds anything an ad could ever do," Millington says. Full Story: [Adweek]( (8/15) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [WPP big winner for Unilever's beauty accounts]( Unilever globally consolidated its beauty brands' strategic and creative work with WPP, which takes over accounts from IPG, Omnicom and Brandtech Group. The accounts, which include Nexxus, Shea Moisture, Simple, Sunsilk and Tresemme, added for WPP invested $36 million in US media last year and $17 million in 2024's first quarter, per Vivvix and Pathmatics. Full Story: [Ad Age (tiered subscription model)]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Midjourney unites AI tools in new editor interface]( VentureBeat (8/16) [] - [Meta grabs 21% of digital ad spend, just 7% of user time]( eMarketer (8/18) [] - [Snap shows how upgraded ad suite boosts performance]( MediaPost Communications (free registration) (8/16) [] 4A's News [] [Welcome to the 4A's]( [Welcome to the 4A's]( (4A's/YouTube) If it sounds too good to be true, it's probably part of your 4A's membership. Learn about the many [benefits available to you]( as a 4A's member: training, consultation, custom research, guidance and more! [Subscribe to the 4A's channel]( to get the latest! [LinkedIn]( [X]( [Facebook]( [Email]( [] [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( (4A's) Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, [this 4A's guide]( provides valuable insights and practical strategies to support agencies in driving business growth, innovation and delivering unparalleled value to their clients. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [W+K's Jim Riswold dies at 66]( Campaign US (tiered subscription model) [] - [Orchard enlists singing firefighters for Firehouse Subs]( Ad Age (tiered subscription model) [] - [Edelman, Dove show "Beauty Never Gets Old"]( Campaign US (tiered subscription model) [] - [FCB takes Smokey Bear's 80th birthday party to social]( Adweek [] - [Mischief, Sizzler tap Randy Johnson to help kids win]( The Drum (free registration) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Artists somehow stumble onto the best life in the world, and I have no complaints. [Gena Rowlands](, actor 1930-2024 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK]( | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.