Edelman, Dove show "Beauty Never Gets Old"

Edelman, Dove show "Beauty Never Gets Old" | BBDO, Home Depot get ready for Labor Day with Skelly | Walter Isaacson, American Airlines Stand Up To Cancer Created for {EMAIL} | [Web Version]( August 16, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Edelman, Dove show "Beauty Never Gets Old"]( [Edelman, Dove show "Beauty Never Gets Old"]( (Dove US/YouTube) Edelman created a "Beauty Never Gets Old" campaign that marks the 67th anniversary of Dove's Beauty Bar cleanser with a 45-second spot starring women over 60 who have used the product for most of their lives. "What better way to fight the stigma of age than to increase the visibility of the legions of beautiful, glamorous, confident, badass women for girls and women to look up to," says Edelman's Megan Skelly. Full Story: [Campaign US (tiered subscription model)]( (8/15), [Adweek]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Creative [] [BBDO, Home Depot get ready for Labor Day with Skelly]( [BBDO, Home Depot get ready for Labor Day with Skelly]( Skelly is joined by a 7-foot long, 5-foot tall puppy for Halloween 2024. (Home Depot Product Authority) BBDO created a 15-second Labor Day spot for Home Depot that shows a family cleaning up their yard and porch in preparation for fall, watched by the 12-foot "Skelly," who this year is joined by his 5-foot-tall dog. The spot, marking the first time its Halloween skeleton has appeared in paid advertising, will run across national TV and digital, supported by ongoing Halloween social content. Full Story: [Ad Age (tiered subscription model)]( (8/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Walter Isaacson, American Airlines Stand Up To Cancer]( [Walter Isaacson, American Airlines Stand Up To Cancer]( (American Airlines/YouTube) Walton Isaacson created a "We Go Further, Together" campaign for American Airlines, the brand's eighth collaboration with Stand Up To Cancer, which is running across TV, digital, print and radio. A 60-second spot shows friends traveling with the airline to visit a cancer patient's bell-ringing moment as actress Rosario Dawson explains that for those who donate $25 or more to Stand Up To Cancer until Sept. 30 will receive 25 bonus AAdvantage miles for each dollar. Full Story: [The Drum (free registration)]( (8/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [VaynerMedia's Su May Tan-Kool talks favorite work]( Su May Tan-Kool, vice president of client partnerships, EMEA, for VaynerMedia, talks about creative inspirations and favorite work. Tan-Kool explains why working on "We're Open" for Smirnoff was one of her favorite projects, explaining that it "kicked off a series of campaigns involving real people within their communities, creating a stage for these voices to inspire others." Tan-Kool also explains why Libresse/Bodyform's "#wombstories" is a source of inspiration. Full Story: [Muse by Clio]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Stagwell CEO Mark Penn: AI doesn't threaten creativity]( Mark Penn, CEO of Stagwell, explains why AI will not replace marketers or creativity, taking a look back at how advertising and technology have been interlinked throughout history. "Technology and AI will satisfy the simple cases, but they won't eliminate creativity, interpretation, insight and analysis -- all of which marketing encompasses," Stagwell writes. He adds, "Creativity will continue to thrive; it goes hand in hand with new technology as it always has since the invention of the coin." Full Story: [The Drum (free registration)]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Brady selects McCann N.Y. to lead creative platform]( McCann New York was selected by Brady: United Against Gun Violence to help the organization build a gun violence prevention platform and will create the work pro bono. "Creativity has the power to drive impact and create meaningful change in our culture and is why many of us joined the advertising industry," said McCann New York CEO Amber Guild. Full Story: [Adweek]( (8/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Threads adds analytics, ability to schedule and more]( Social Media Today (8/15) [] - [Meta is upgrading AI ad platform to optimize campaigns]( MediaPost Communications (free registration) (8/15) [] - [Google opens access to its text-to-image Imagen 3 AI tool]( VentureBeat (8/15) [] 4A's News [] [A helpful guide to selling through your ideas, for junior strategists by strategists]( Who better to show junior strategists the ropes than fellow strategists who've been there and done that not so long ago? We've curated advice and guidance from strategists addressing three key aspects of selling your work: the set-up/prep, the framing/storytelling and getting your idea over the finish line. Make sure emerging strategists in your agency [get this free 4A's member guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Preserving agency value in the era of GenAI transformation]( [Preserving agency value in the era of GenAI transformation]( (4A's) GenAI/GAI is a powerful collaborator that enhances agency capabilities. When communicating with clients about the use of GAI in agency work, it's crucial to convey that the technology is not a replacement but a valuable collaborator that improves efficiency and enhances the quality of the work. Our [new guide offers]( a 11-point approach for framing the use of GAI to help all stakeholders appreciate the value it adds to agency services while emphasizing that human expertise and creativity remain at the core of great work. [Get the paper](. 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