Not all are allowed to have "A Place to Call Home"

R/GA, Ad Council spotlights "American Dreams" for LGBTQ+ community Created for {EMAIL} | [Web Version]( August 15, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Not all are allowed to have "A Place to Call Home"]( [Not all are allowed to have "A Place to Call Home"]( (Ad Council/YouTube) R/GA created a series of pro bono "American Dreams" spots for the Ad Council's "Love Has No Labels" campaign, which spotlight LGBTQ+ discrimination and are running nationally across donated media with audio assets produced by iHeartMedia. One 60-second spot, "A Place to Call Home," shows the joy, safety and comfort experienced by people in their homes, until copy reads, "American reality. In over 50% of US states, you could legally be denied housing if you are LGBTQ+." Full Story: [Adweek]( (8/14), [MediaPost Communications (free registration)]( (8/14), [ShootOnline (free content)]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Creative [] [AKQA shows how it "Feels Like Ugg"]( [AKQA shows how it "Feels Like Ugg"]( (Ugg/YouTube) AKQA Los Angeles' debut campaign for Ugg features a vibrant 60-second spot with influencers from around the world wearing the brand's Fall/Winter line. "Feels Like Ugg" is running globally across connected TV, digital, social, out of home, ecommerce and in stores. Full Story: [Adweek]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO says "Tastes Like It's Friday" for Bombay Sapphire]( [BBDO says "Tastes Like It's Friday" for Bombay Sapphire]( (Bombay Sapphire Global/YouTube) BBDO New York's "Tastes Like It's Friday" touts the new Bombay Sapphire Sparkling Lemon cocktail in digital and social ads that tempt drinkers to try gin. The campaign also includes a content collaboration with Vox, out-of-home ads in New York and tasting experiences featuring influencers at restaurants and bars. Full Story: [MediaPost Communications (free registration)]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Deutsch N.Y.'s Ashley Rudder talks creator marketing]( Ashley Rudder, chief creator officer at Deutsch New York, talks about her new role, a first for the agency, its new SociStudio content studio and how to succeed with creator marketing. "We need that perfect balance between being a part of the conversation and getting used to not owning it. It is more about a telephone than a microphone," Rudder says. Full Story: [Muse by Clio]( (8/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Adam&eveDDB's Baxter Holland on meditation, creativity]( Baxter Holland, group strategy director at adam&eveDDB New York, writes what meditating taught him about the creative process and the importance of letting go of bias, distractions and perfection. "Meditation is about leaning into the reality of your mind at any given moment, without judgment, and finding peace," Holland writes, adding, "And by leaning into the real truth of our target, and the reality of the brief, we can find magic." Full Story: [Ad Age (tiered subscription model)]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Nancy Reyes to succeed Andrew Robertson at BBDO]( [Nancy Reyes to succeed Andrew Robertson at BBDO]( Robertson and Reyes (BBDO Worldwide/Instagram) Andrew Robertson, CEO and president of BBDO Worldwide, is moving to the position of global chairman and will be succeeded in October by Nancy Reyes, currently CEO of BBDO Americas. "It's time for a new era, and Nancy is going to lead that era," Robertson said. John Wren, chairman and CEO of parent company Omnicom said about Robertson, "We have been extremely lucky to have an industry titan at the helm of BBDO for over two decades." Full Story: [Ad Age (tiered subscription model)]( (8/15), [Campaign US (tiered subscription model)]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Hallucinations prevalent among even superior AI models]( TechCrunch (tiered subscription model) (8/14) [] - [Grok 2's nonrestricted AI image generation sparks concerns]( VentureBeat (8/14) [] - [Facebook overall social favorite, but Gen Z prefers TikTok, Instagram]( eMarketer (8/15) [] 4A's News [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( (4A's) Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, [this 4A's guide]( provides valuable insights and practical strategies to support agencies in driving business growth, innovation and delivering unparalleled value to their clients. 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