Multiple agencies combine Coke with Oreo cookies

Mischief, Sizzler tap Randy Johnson to help kids win | Quality Meats, DoorDash help with "Unexpected Things" | Multiple agencies combine Coke with Oreo cookies Created for {EMAIL} | [Web Version]( August 14, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief, Sizzler tap Randy Johnson to help kids win]( [Mischief, Sizzler tap Randy Johnson to help kids win]( (Sizzler Family Steak House/YouTube) Mischief @ No Fixed Address created a 70-second spot and a short documentary for Sizzler, which follows baseball legend Randy Johnson as he attempts to turn around the fortunes of a losing Little League team and enable them to celebrate a win at the restaurant. "What was I expecting going into this? I don't know, maybe some kids that could actually play the game," Johnson says in one of the spots. Full Story: [The Drum (free registration)]( (8/13), [Adweek]( (8/13), [Ad Age (tiered subscription model)]( (8/13) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Creative [] [Quality Meats, DoorDash help with "Unexpected Things"]( [Quality Meats, DoorDash help with "Unexpected Things"]( (DoorDash/YouTube) Quality Meats, with DoorDash's in-house Superette team, created a 30-second "Unexpected Things" spot that shows how easy it is to become a Dasher and start earning cash quickly, which comes in handy when things like your teacup pig swallowing your keys happen. The spot, part of the brand's "Your Door to More" campaign, is running across social and streaming platforms. Full Story: [Muse by Clio]( (8/13), [Ad Age (tiered subscription model)]( (8/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Multiple agencies combine Coke with Oreo cookies]( [Multiple agencies combine Coke with Oreo cookies]( (Mondelez) Coca-Cola and Oreo collaborate on two new products: Coca-Cola Oreo Zero Sugar Limited Edition drink and Oreo Coca-Cola Sandwich Cookie, which will be globally available next month. The campaign involves QR codes for a "Bestie Mode" experience and a fashion line with Forever21. The campaign was created by WPP Open X and EssenceMediacom with support from AKQA, Ogilvy, VML, Dentsu, VaynerMedia, Weber Shandwick, TMA, Bulletproof, PXP and Golden UK. Full Story: [Ad Age (tiered subscription model)]( (8/13), [Marketing Interactive]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Jeff Goodby honors his friend, Jim Riswold]( Goodby, Silverstein & Partners' Jeff Goodby pays tribute to his friend, the late Jim Riswold, and the effect he had on advertising. "Jim Riswold might have been the best writer ever to work at Wieden+Kennedy, which is of course saying a lot," Goodby writes, adding, "Jim not only insisted that you remember his work but fall asleep thinking about whether it was brilliant or just dangerous." Full Story: [Ad Age (tiered subscription model)]( (8/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Made in Network's Andrew Spada on staying creative]( Andrew Spada, executive creative director at Made in Network, talks about why his Bose QuietComfort headphones are an essential focusing tool. "They get me out of an uninspired funk and allow me to tap into a more creative brain space when I need it," Spada says. Full Story: [Adweek]( (8/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [DDB offers look inside Freak Factory, other AI tools]( George Strakhov, global head of creative technology at DDB Worldwide, shares insights about the agency's custom AI tools, including DoneOrNot, which determines if creative ideas are original or not, and Freak Factory, which helps creatives think about client problems from different perspectives. In addition, the agency built LesGPT, a chatbot version of Les Binet, global head of effectiveness at Adam&eveDDB, which can be deployed for clients globally and is trained on his unpublished and published research to dispense marketing knowledge. 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