W+K's Jim Riswold dies at 66

Orchard enlists singing firefighters for Firehouse Subs | TBWA\Chiat\Day adds Deion Sanders to DirecTV's pigeons | Serviceplan showcases Lufthansa's cabin upgrades Created for {EMAIL} | [Web Version]( August 13, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Orchard enlists singing firefighters for Firehouse Subs]( [Orchard enlists singing firefighters for Firehouse Subs]( (Firehouse Subs/YouTube) Orchard Creative's debut campaign for Firehouse Subs features a 30-second spot showing real firefighters singing live in a music studio, laying down a new jingle for the chain's popular Hook & Ladder sandwich but unable to squeeze all of the lyrics into 30-seconds with one declaring, "The sandwich is too big for the song." Additional 15-second ads feature different takes on the jingle and fans can get promo codes for the sandwich by sharing their own versions on social using #HotTastesBetter or by singing in stores Friday through Sunday. Full Story: [Ad Age (tiered subscription model)]( (8/12), [The Drum (free registration)]( (8/12) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Creative [] [TBWA\Chiat\Day adds Deion Sanders to DirecTV's pigeons]( [TBWA\Chiat\Day adds Deion Sanders to DirecTV's pigeons]( (DirecTV/YouTube) TBWA\Chiat\Day L.A.'s latest spots for DirecTV see the pigeons voiced by Steve Buscemi and Henry Winkler joined by one wearing a gold chain and cowboy hat that's voiced by Deion Sanders. One 30-second spot shows Sanders' pigeon interrupting the pair by saying, "Enough squabbling," and telling them to stop having a bad attitude about the lack of satellite dishes due to DirecTV's football coverage. Full Story: [Muse by Clio]( (8/12), [The Drum (free registration)]( (8/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Serviceplan showcases Lufthansa's cabin upgrades]( [Serviceplan showcases Lufthansa's cabin upgrades]( (Lufthansa/YouTube) Serviceplan is touting Lufthansa's upgraded Allegris cabins with a stylish short film showcasing its features, including its 7-foot beds that can even comfortably fit former NBA star Dirk Nowitzki. "At the start of the creative process, we asked ourselves, 'How would Apple introduce airline seats and cabins?'" says Serviceplan Germany's Till Diestel about the campaign, which is running across social, connected TV, audio, print and out of home in Chicago and San Francisco. Full Story: [Ad Age (tiered subscription model)]( (8/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [160over90's Jody Friedericks talks favorite work]( Jody Friedericks, global executive creative director at 160over90, talks about creative inspirations and favorite work. Friedericks explains why working on the Inspiration4 campaign was one of her favorite projects and why she's proud of the agency's contribution to "Marriott Bonvoy x Visa Present: Rush After Dark." Full Story: [Muse by Clio]( (8/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How these agencies won with quirky pitches]( Among this roundup of quirky agency pitches are Terri & Sandy's entire team wearing Revlon lipstick during the pitch presentation and Cornett's team sharing their favorite A&W Restaurants anecdotes with the brand's CEO and marketing chief via LinkedIn. Curiosity sent two of its strategists on a cruise to inform its winning pitch for Holland America while Lafayette American sent a customized shoe phone to sneaker marketplace StockX with the agency's number on speed dial. Full Story: [Ad Age (tiered subscription model)]( (8/13) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [W+K's Jim Riswold dies at 66]( [W+K's Jim Riswold dies at 66]( Riswold (Jim Riswold/LinkedIn) Former Wieden+Kennedy copywriter Jim Riswold died Friday at 66 after a 20-year battle with cancer and was a member of The One Club's Creative Hall of Fame and the architect of the agency's Nike campaigns from the 1980s through to the 2000s. "Aside from Dan Wieden himself, it can be said that Jim Riswold is objectively the single largest creative influence on the way Wieden+Kennedy has done what it does over the course of its 42+ years in existence. If it weren't for Jim, W+K wouldn't be W+K," said Karl Lieberman, global chief creative officer of W+K. 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