Ogilvy named creative AOR for WeightWatchers

FCB takes Smokey Bear's 80th birthday party to social | BBH USA gets animated for Cafe Bustelo | Open X pairs Fanta with "Beetlejuice Beetlejuice" Created for {EMAIL} | [Web Version]( August 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB takes Smokey Bear's 80th birthday party to social]( [FCB takes Smokey Bear's 80th birthday party to social]( (YouTube/SmokeyBear) FCB and the Ad Council marked Smokey Bear's actual 80th birthday on Friday for the USDA Forest Service and the National Association of State Foresters with a social campaign featuring custom content from a range of influencers including Bill Nye, Carol Starr, The Retirement House, Sparky the Fire Dog, Grandma Droniak and Mychal Threets. People are encouraged to share their own celebrations using the hashtags #SmokeyBear80 and #OnlyYou. Full Story: [Adweek]( (8/9), [Ad Age (tiered subscription model)]( (8/9), [MediaPost Communications (free registration)]( (8/9) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Creative [] [BBH USA gets animated for Cafe Bustelo]( [BBH USA gets animated for Cafe Bustelo]( (YouTube/CafeBustelo) BBH USA is touting Cafe Bustelo's Espresso Style Iced Coffee Beverages with a 30-second animated "Make It Latin" spot depicting a colorful neighborhood on a hot sunny day, which is set to a bespoke Spanish-language track. The campaign also includes two 15-second spots and reflects "that authentic, Latin energy and vibrancy that we love," says Alan Wilson, senior vice president and group creative director at BBH USA. Full Story: [Marketing Dive]( (8/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Open X pairs Fanta with "Beetlejuice Beetlejuice"]( [Open X pairs Fanta with "Beetlejuice Beetlejuice"]( (YouTube/Fanta) WPP's Open X, led by Ogilvy, created a "Summon What You Wanta" campaign for Fanta, in partnership with Warner Bros., to tout its new Haunted Apple flavor, created for the titular character in the upcoming "Beetlejuice Beetlejuice" movie. Fanta cans also will be branded to reflect other characters in the film and carry QR codes to unlock exclusive content and prizes. Full Story: [DesignRush]( (8/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Independent shops are paving a new compensation path]( Leaders at independent agencies including Mischief @ No Fixed Address, TDA Boulder, Walrus and Slap Global talk about how they're shifting from traditional agency compensation models such as billable hours to fixed fees based on deliverables and performance, driven partly by client demand. "We don't do hours and rate cards because we strongly believe that that's a race to the bottom," says Mischief's Kerry McKibbin, adding, "Clients are happy because they get a very clear, whether it's a project or an AOR, set of services; a clear set of 'you get this for that.'" Full Story: [Ad Age (tiered subscription model)]( (8/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [The symbolism behind Buntin's railway spikes]( Jeffrey Buntin, Jr., CEO at Buntin, talks about why the agency's entrance is decorated with around 130 old railway spikes, each carrying the name of employees. "[T]he spikes become powerful symbols of what each person in an agency does to help move clients to where they seek to go. I love the meaning, authenticity, and timelessness of them," Buntin says. Full Story: [Adweek]( (8/9) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Ogilvy named creative AOR for WeightWatchers]( [Ogilvy named creative AOR for WeightWatchers]( (YouTube/WeightWatchers) Ogilvy was named creative agency of record for WeightWatchers, replacing incumbent Gut Miami, which was appointed in November 2003. "We felt like there was an opportunity to leverage WeightWatchers as a 60-year-old, iconic brand and help it evolve from a consumer engagement and culture perspective," says Darla Price, president of Ogilvy. Full Story: [Adweek]( (8/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Amazon shoppers can now buy direct from TikTok]( Search Engine Land (8/9) [] - [How views are measured by each social platform]( Social Media Today (8/11) [] - [More than 50% of millennials, Gen Z accept cookies]( eMarketer (8/11) [] 4A's News [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's AInsights: Guidance, resources & training for agencies]( [4A's AInsights: Guidance, resources & training for agencies]( (4A's) Gear up to make well-informed decisions about AI and GenAI integration. The [4A's AI/GenAI Hub]( offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. 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