How agencies can alleviate environmental impact of AI

R/GA teaches the use of naloxone to stop overdoses | Umault, Teamwork get darkly comedic with "The Client" | Piggyback, Revl Fruits say "Grow Up Never" Created for {EMAIL} | [Web Version]( August 9, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [R/GA teaches the use of naloxone to stop overdoses]( [R/GA teaches the use of naloxone to stop overdoses]( (Ad Council/YouTube) R/GA and the Ad Council, supported by YouTube, created a campaign to teach young people how to reverse opioid overdoses using naloxone, a medicine available without prescription. One 30-second spot shows a young woman administering a naloxone nasal spray on a young man, with copy providing step-by-step instructions. Full Story: [ShootOnline (free content)]( (8/8) [LinkedIn]( [X]( [Facebook]( [Email]( Reach and convert audiences with Connected TV just in time for holidays With new developments in CTV tech, it's never been easier to drive conversions without sacrificing your bottom line. As we approach the holidays, implementing these new tools can help you finalize your Q4 plans and win the season. [Join the webinar](. ADVERTISEMENT [] Creative [] [Umault, Teamwork get darkly comedic with "The Client"]( [Umault, Teamwork get darkly comedic with "The Client"]( (TeamworkDotCom/YouTube) Umault created a business-to-business campaign for Teamwork featuring two short comedic horror-style films starring "The Client," a man who makes bad "clienting" an art form with cryptic feedback, late responses and a devotion to "scope creep" but his evil ways are curtailed by the brand's project management platform. The campaign also includes shorter videos showing more of "The Client's" impossible demands. Full Story: [Shots (UK)]( (8/8), [Ad Age (tiered subscription model)]( (8/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Piggyback, Revl Fruits say "Grow Up Never"]( [Piggyback, Revl Fruits say "Grow Up Never"]( (Revl Fruits/YouTube) Piggyback created a short "Grow Up Never" film for Ocean Spray's new Revl Fruits brand, which invites stressed workers to apply to become its "Global VP of Water Park Inflatables" and rediscover the joys of lazy summers. Fans can apply via Instagram and TikTok to win a "salary" of $50,000, a lifetime's worth of the brand's "ultimate adult juice box" and the chance to be "in charge of nothing." Full Story: [Adweek]( (8/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How agencies can alleviate environmental impact of AI]( A bit more than 90% of agencies are either exploring the use of AI or employing it, per the 4A's and Forrester, and the most common tools used are OpenAI, Google Gemini, Midjourney and Adobe, says the 4A's Jeremy Lockhorn. Experts discuss how agencies can alleviate the sustainability impact of generative AI, with Lockhorn advising to pick models based on need. "Do you need an LLM, billions of parameters, or can you use a smaller, specialized model that uses less energy during its training process?" he says. Full Story: [Campaign US (tiered subscription model)]( (8/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Digitas' Megan Jones on how the agency "SWATs" social]( Megan Jones, chief media officer at Digitas, talks about the agency's new social SWAT unit, short for Share Worthy and Trending, and how it's using generative AI to create "agents" that can act as consumer personas for specific brands. "The opportunity for us right now is to help digest reams and reams of really rich audience data in a way that feels appropriate for all of the diverse kinds of client sets that we have and consumer profiles that ultimately they actually want to care about," Jones says. 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