Fallon, Kyle MacLachlan get weird for Arby's

Fallon, Kyle MacLachlan get weird for Arby's | Alma, Coors Light "Refresh the Game" | Jon Marshall & Daughters recreate BurgerTime for Chili's Created for {EMAIL} | [Web Version]( July 2, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Fallon, Kyle MacLachlan get weird for Arby's]( [Fallon, Kyle MacLachlan get weird for Arby's]( "The Orientation," one of two spots created by Fallon for Arby's to mark the return of Potato Cakes (Arby's/YouTube) Fallon created a social and digital campaign that touts the return of Arby's Potato Cakes with the help of actor Kyle MacLachlan. A short film, "[The Uncovering](," shows MacLachlan begging for the product's return at an Arby's drive-thru before setting off to follow a mysterious glowing light and uncover a rune-style object in a field that declares, "Potato cakes are back!" Full Story: [The Drum (free registration)]( (7/1), [Muse by Clio]( (7/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Alma, Coors Light "Refresh the Game"]( [Alma, Coors Light "Refresh the Game"]( (Coors Light/PRNewswire) Alma created a "Refresh the Game" campaign to celebrate soccer's Leagues Cup for Coors Light, which includes a limited-edition "Chill" jersey that comes with thermal sensors to keep you cool. The push includes a 30-second "[Hot Flashes](" spot, social content from Major League Soccer's Luciano Acosta, stadium activations featuring a cryotherapy chamber shaped like a Coors Light can and a sweepstakes to win tickets to the championship final. Full Story: [Muse by Clio]( (7/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Jon Marshall & Daughters recreate BurgerTime for Chili's]( [Jon Marshall & Daughters recreate BurgerTime for Chili's]( Trailer video for Burger Time game (Chili's Grill & Bar/YouTube) Jon Marshall & Daughters, with Media.Monks, recreated the classic video game BurgerTime for Chili's members of its My Chili's Rewards club to play for the chance to win 40 years of free Big Smasher burgers, a limited-edition arcade cabinet and other prizes. "The goal was to create an authentic recreation of the complete game, not just a quick one-off level or smaller experience," explains Jonathan Marshall of Jon Marshall & Daughters. Full Story: [Muse by Clio]( (7/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4 principles emerge in advertising's new era]( [4 principles emerge in advertising's new era]( (Pixabay) Rei Inamoto, founding partner of I&CO, breaks down four rules emerging in the advertising world. Brand storytelling shifts toward product stories, brands seek trusted differentiation over emotional connection, the brand universe is superseding the ecosystem, and repeatable systems are more sustainable than scalable models, Inamoto writes. Full Story: [Fast Company (tiered subscription model)]( (7/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How did AI affect creativity at Cannes Lions?]( Agency executives who served as jury presidents and members at this year's Cannes Lions talk about the impact of AI on the festival. Some view it as a facilitator of more innovative work while others downplay its role, instead spotlighting the importance of effective creative ideas. Full Story: [Campaign US (tiered subscription model)]( (7/1) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Publicis wins global media for Lego]( Publicis won global media agency of record for Lego and a dedicated Publicis One unit, led by Starcom, will manage the account, replacing incumbent Initiative, which participated in the review. The brand's global media investment last year reached $467 million, COMvergence reports. Full Story: [MediaPost Communications (free registration)]( (7/1), [Ad Age (tiered subscription model)]( (7/2), [Adweek]( (7/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Bakery rises to the top as creative AOR for Promised Land Dairy, LaLa US]( MediaPost Communications (free registration) (7/2) [] - [Hill Holliday wins AOR for Massachusetts tourism]( MediaPost Communications (free registration) (7/2) [] Media & Technology Trends [] - [TikTok prepares Genie, an AI chatbot]( Social Media Today (7/1) [] - [Anthropic funds generative AI benchmarks]( TechCrunch (tiered subscription model) (7/1) [] - [Consumers: Generative AI will most affect social, search platforms]( eMarketer (7/2) [] 4A's News [] [A helpful guide to selling through your ideas, for junior strategists by strategists]( Who better to show junior strategists the ropes than fellow strategists who've been there and done that not so long ago? We've curated advice and guidance from strategists addressing three key aspects of selling your work: the set-up/prep, the framing/storytelling and getting your idea over the finish line. Make sure emerging strategists in your agency [get this free 4A's member guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [The State of Generative AI Inside US Agencies, 2024]( [The State of Generative AI Inside US Agencies, 2024]( (4A's) The latest generative AI survey report from Forrester and the 4A's examines insights about adoption, objectives, use cases, benefits and barriers to help understand the state of generative AI inside US agencies. Learn what other agencies are doing and how you can apply the findings to your agency's generative AI implementation journey. [Download the report](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] If you stay in the business and you reach a certain age, which I have by simply still breathing, you are now a legend -- because you made it through. [Martin Mull](, actor, painter, musician 1943-2024 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.