Edelman, Lindsay Lohan promotes tea breaks for Pure Leaf

Partners + Napier, The Strong say "Play Strong" | Ogilvy and Turner Duckworth unveil Verizon's new look | Edelman, Lindsay Lohan promotes tea breaks for Pure Leaf Created for {EMAIL} | [Web Version]( June 28, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Partners + Napier, The Strong say "Play Strong"]( [Partners + Napier, The Strong say "Play Strong"]( (Vimeo / Gammut Productions) Partners + Napier created a "Play Strong" campaign for the Strong National Museum of Play, which encourages parents to find their inner child as they visit with their kids. One 30-second spot, "Dadomination," shows a dad teaching his daughter all his retro game moves in the World Video Game Hall of Fame. Full Story: [Adweek]( (6/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Ogilvy and Turner Duckworth unveil Verizon's new look]( [Ogilvy and Turner Duckworth unveil Verizon's new look]( (YouTube/Verizon) Turner Duckworth's brand refresh for Verizon includes a new logo, focused on a red "V" with a golden glow. A campaign from Ogilvy New York showcases the new look and brings back the brand's iconic "Can you hear me now?" line with a 90-second TV spot featuring real Verizon engineer Mike Morgan, who takes on the brand's classic role of "test man." Full Story: [Campaign US (tiered subscription model)]( (6/27), [Ad Age (tiered subscription model)]( (6/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Edelman, Lindsay Lohan promotes tea breaks for Pure Leaf]( Lindsay Lohan stars in Edelman's humorous 90-second spot for Pure Leaf Tea, encouraging office employees to take a tea break. The campaign includes a free tea bottle giveaway, a dedicated site that provides "Away on tea break" messages and a partnership with Mind Share Partners to give nonprofits and small businesses access to Tea Break Grants. Full Story: [MediaPost Communications (free registration)]( (6/27), [Muse by Clio]( (6/27), [Ad Age (tiered subscription model)]( (6/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How Elite Media is giving back to the Harlem community]( Elite Media, a Black-owned ad agency, gave teachers and staff at Teachers College Community School in Harlem a "self-care" grant of $3,000 each, a total donation of $150,000. The gift is part of the agency's purpose-driven "Schoolys" initiative and it hopes "to set an example for how other local businesses can repurpose a portion of their operating budgets to create an outsized impact in their own backyards," says CEO and founder Christopher Crawford. Full Story: [Adweek]( (6/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TBWA\Chiat\Day's Kristi Lira on LGBTQIA+ inclusivity]( Kristi Lira, associate creative director and copywriter at TBWA\Chiat\Day, writes about what it's like to be LGBTQIA+ in advertising and what leaders need to know about inclusivity. "Coworkers have said, 'Glad you felt safe sharing this.' But I don't feel 'safe' -- not from judgment or retaliation. I do it despite feeling unsafe," Lira writes. 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