Mischief, Coors Light bury a Patrick Mahomes ad

Mischief, Coors Light bury a Patrick Mahomes ad | The Community guides shoppers with the "Perfect Impostor" | New Mirimar Beats campaign stars LeBron and Lil Wayne Created for {EMAIL} | [Web Version]( June 27, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mischief, Coors Light bury a Patrick Mahomes ad]( Mischief @ No Fixed Address' short film for Coors Light begins with Patrick Mahomes shooting an action-movie style scene on top of the Coors Light Chill Train before a producer shuts down the set, reminding the NFL star of the constraints against active professional players regarding alcohol endorsements. A workaround is suggested -- the ad will be buried in a time capsule until Mahomes retires, and fans can watch a livestream of the burial on YouTube and buy bobbleheads of the player with proceeds donated to the 15 and the Mahomies Foundation. Full Story: [Adweek]( (6/26), [Ad Age (tiered subscription model)]( (6/26), [Muse by Clio]( (6/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [The Community guides shoppers with the "Perfect Impostor"]( The Community's short film for Perfect Bar shows shoppers in a grocery store being guided by a GPS-fitted "Perfect Impostor" bar from the snack aisle to the refrigerated section, where the brand's fresh protein bars live. The GPS device guides the shoppers with humorous one-liners from Chelsea Blackwell, the "Love is Blind" star who became a viral lookalike sensation when fans noticed her similarity to Megan Fox. Full Story: [Adweek]( (6/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] [New Mirimar Beats campaign stars LeBron and Lil Wayne]( [New Mirimar Beats campaign stars LeBron and Lil Wayne]( (YouTube/BeatsByDre) Mirimar is touting the Beats Pill speaker with a 90-second "The Predicament" spot that shows LeBron James hosting a party and the music being turned up extra loud when "A Milli" by Lil Wayne starts playing. The ad shifts to show Lil Wayne in a room below, struggling with the dilemma of having to tell someone to turn himself down, before ultimately doing just that and being persuaded instead to join the fun. Full Story: [Campaign US (tiered subscription model)]( (6/26), [Adweek]( (6/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Innocean, United Park & Resorts talk partnership]( 4A's CEO Marla Kaplowitz talks to Innocean USA's Jason Sperling and United Park & Resorts' Marisa Thalberg about how they've developed a strong agency-client relationship. They discuss how they combat what Kaplowitz calls "the vendor dynamic" with Thalberg noting, "The second that you engage with an agency, you have to treat them like an extended part of your team -- because [that's what] they are." Full Story: [The Drum (free registration)]( (6/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML's Debbi Vandeven on judging the Titanium Lions]( Debbi Vandeven, global chief creative officer of VML, talks about her experience as Titanium Lions' jury president. Vandeven discusses the contenders for the prize, why Wieden+Kennedy and DoorDash won, and what she took away from the creative to implement at VML. 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