Nobody's sure what Pepsi's 'Smart Can' is for

Gymshark's latest billboard is pure genius Created for {EMAIL} | [Web Version]( June 26, 2024 CONNECT WITH CREATIVE BLOQ  [Facebook]( [X]( [Instagram]( [Creative Bloq]( Art and design inspiration [SIGN UP]( ⋅ [WEBSITE](   Controversy of the Day [] [Nobody understands what Pepsi's 'Smart Can' is for]( (Pepsico) [Nobody understands what Pepsi's 'Smart Can' is for]( Advances in flexible display tech have led to some weird and wonderful innovations, but the Pepsi Smart Can is one of the strangest and most intriguing yet. People are a little unsure about what the point is. [Read More]( [] Would you use a Pepsi-shaped media platform? [Vote]( [Gotta have it.]( [Vote]( [Erm... no.]( [] Design Win [] [The new Perkins logo shows how to modernise while staying retro]( (Perkins) [The new Perkins logo shows how to modernise while staying retro]( The retro diner chain Perkins Restaurant and Bakery has launched a major rebranding with a new name, new logo, restaurant redesign and revamped menu. But it's managed to channel retro vibes with the modernisation. [Read More]( [] The Internet Loves [] [McDonald's goes Ghibli in new anime ad]( (McDonald's Japan) [McDonald's goes Ghibli in new anime ad]( In an unexpected yet adorable collaboration, McDonald's Japan has launched a Kiki's Delivery Service-themed campaign, much to the delight of Ghibli fans. The charming animated ad is a welcome dose of nostalgic joy. [Read More]( [] You Might Have Missed [] [Gymshark's latest billboard is pure genius]( (Gymshark) [Gymshark's latest billboard is pure genius]( A provocative billboard ad for Gymshark invites users to "shop lift" from a selection of apparel. But as items are removed, the true message of the billboard is revealed behind the clothing. [Read More]( [] Inspiration [] ["If design work doesn't provoke a response, it's in danger of being wallpaper": a day in the life of David Palmer]( (LOVE) ["If design work doesn't provoke a response, it's in danger of being wallpaper": a day in the life of David Palmer]( At LOVE, David Palmer has worked with an enviable list of global brands. We caught up to chat about the importance of provocation, how he launched his own alcohol brand and why the seven stages of grief can help in creative jobs. [Read More]( [] Top Tutorial [] [Create a detailed fantasy character in 3D]( (Nicolas Guillet) [Create a detailed fantasy character in 3D]( Making a 3D character based on a concept is a classic way for artists to learn new tools and upgrade their skills, but creating your own design from scratch is more challenging. Nicolas Guillet shares her approach. [Read More]( [] Latest Poll [] Is the A'ja Wilson Nike logo a hit or a miss? In the hoop. 41.34% Airball. 58.66% [Sign Up]( | [Update Profile]( | [Unsubscribe]( [Privacy Policy]( | [Cookies Policy]( | [Terms and Conditions]( CONTACT US: [FEEDBACK](mailto:creativebloq@smartbrief.com) | [ADVERTISE]( [Future]( © Future Publishing Limited. Reg No. 2008885 England. Quay House, The Ambury, Bath BA1 1UA.