Agencies, brands talk AI progress at Cannes Lions

W+K's "DoorDash All the Ads" wins Titanium Grand Prix | Ogilvy, Publicis, WPP, Rethink win Cannes agency honors | FCB, Ogilvy PR win most Lions at Cannes Created for {EMAIL} | [Web Version]( June 24, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K's "DoorDash All the Ads" wins Titanium Grand Prix]( The Titanium Grand Prix at this year's Cannes Lions was won by Wieden+Kennedy Portland's "DoorDash All the Ads." Three Titanium Lions were awarded to David Madrid's "Meet Marina Prieto" for JCDecaux, Edelman London's "The Move to -15" for DP World and McCann London's "The Everyday Tactician" for Xbox. Full Story: [Ad Age (tiered subscription model)]( (6/21), [Adweek]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy, Publicis, WPP, Rethink win Cannes agency honors]( Ogilvy won Network of the Year at Cannes Lions, while Agency of the Year was awarded to Publicis Conseil. Independent Agency of the Year went to Rethink and WPP took home Creative Company of the Year. Full Story: [More About Advertising]( (6/23), [Ad Age (tiered subscription model)]( (6/21), [Adweek]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [FCB, Ogilvy PR win most Lions at Cannes]( [FCB, Ogilvy PR win most Lions at Cannes]( (Cannes Lions/Threads) Ogilvy PR New York's "Michael CeraVe" and FCB New York's "Spreadbeats" for Spotify were the most awarded US work at this year Cannes Lions, each taking home nine Lions. Close behind with eight Lions were VML's "Thanks for Coke-Creating" and "DoorDash-All-The-Ads" from Wieden+Kennedy Portland and Superette, DoorDash's in-house creative team. Full Story: [Campaign US (tiered subscription model)]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TBWA\MAL, BBDO, Ogilvy among Film Lions winners]( US winners from Cannes Lions' final day included a Gold Lions for TBWA\Media Arts Lab Los Angeles in the Film category for Apple's "Fuzzy Feelings." Silver Lions winners in Film included BBDO New York's "Just Joking" for Sandy Hook Promise, Ogilvy New York's "The Vault" for Powerade and Droga5 New York's "Rumble" for General Entertainment Authority. Full Story: [Campaign US (tiered subscription model)]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Good Conduct shows Voodoo Ranger isn't for grandmas]( [Good Conduct shows Voodoo Ranger isn't for grandmas]( (Voodoo Ranger/YouTube) Good Conduct created an animated "Not Your Grandma's Tea" for Voodoo Ranger, which includes a 30-second spot featuring the brand's skeleton mascot and two grandmas who morph into muscled arm wrestlers thanks to the brand's hard tea. "Voodoo Ranger Hardcharged Tea isn't your grandma's tea ... unless your grandma is a world-class arm-wrestling champ with 22-inch biceps," a voice-over says. Full Story: [DesignRush]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cactus touts "Sweden's Best Kept Secret"]( Cactus created a "Sweden's Best Kept Secret" campaign to introduce North America to Fjällräven, an outdoor apparel and equipment brand. The push includes out-of-home ads with copy such as, "Experience pants from a country with more hiking trails than highways," and also is running across connected TV, digital and social, including influencer collaborations. Full Story: [Campaign US (tiered subscription model)]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Cannes jury presidents on the impact of AI]( Jury presidents at Cannes Lions share their thoughts on how AI is affecting creativity, with many noting that the use of generative AI wasn't as prevalent among winning work as anticipated. "The takeout is that AI is not here to do what we were doing differently, but to empower us to do something that we simply couldn't do before," says Publicis Groupe France's Marco Venturelli. Full Story: [Adweek]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agencies, brands talk AI progress at Cannes Lions]( Agency and brand executives at Cannes Lions discussed how generative AI is evolving, and its more tangible benefits, including its role in creative work and how generative AI can help solve the dilemma advertisers face with the upcoming end of third-party cookies. "The theme of this Cannes in AI is progress and proof," said Media.Monks' Henry Cowling, while MediaLink's Mark Wagman notes the potential for agencies to build custom AI programs. Full Story: [Ad Age (tiered subscription model)]( (6/21) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2024 Content Trends & Planning Guide: Discover Your Buyer's Interests]( - [How to Create Lasting Change]( - [[On-Demand Webinars] Beyond Limits: The Power of Content and Insights to Ignite Your Engine for Growth]( - [2024 Unlocked: B2B Content Trends and Marketing Strategies]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [New agency lineup revealed by General Motors]( General Motors made changes to its agency partners, adding 72andSunny (handling Cadillac), Anomaly (Chevrolet), Preacher (GMC) and Mother (Buick) to its creative roster. The brand's lead agency for CRM is now Omnicom Precision Marketing Group and Media.Monks will lead "a modern approach to real-time, efficient content development," GM said. 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Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Accelerating the pace of change: AI announcements from OpenAI and Google]( The recent announcements from OpenAI and Google signify an acceleration in the pace of change and the transformation of the advertising landscape with models increasingly becoming multi-modal and agentic. These updates point to a future where AI's role in advertising becomes even more pervasive and impactful. 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