What to expect at Cannes Lions this week

FCB NY's "Spreadbeats" leads the US pack at Cannes | Avocados & Coconuts, Ancestry show "It's a Family Thing" | Campbell Ewald tells stories of "#Dadication" Created for {EMAIL} | [Web Version]( June 17, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [FCB NY's "Spreadbeats" leads the US pack at Cannes]( [FCB NY's "Spreadbeats" leads the US pack at Cannes]( FCB NY's "Spreadbeats" for Spotify leads the US pack at Cannes (Spotify Ads/YouTube) FCB New York's "Spreadbeats" for Spotify is the most shortlisted US work at Cannes Lions so far, earning 12 nominations, while the agency's "Lap of Legends" for Michelob Ultra earned 10 nominations. Also appearing on 10 shortlists are FCB Chicago's "Banned Book Club" for Digital Public Library of America and Wieden+Kennedy and Superette's "DoorDash-All-The-Ads." Full Story: [Campaign US (tiered subscription model)]( (6/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Avocados & Coconuts, Ancestry show "It's a Family Thing"]( Avocados & Coconuts created a series of spots as part of an "It's a Family Thing" campaign for Ancestry, which are running across TV, digital and social. The documentary-style ads star real families who use the platform to uncover stories about their histories, business traditions and what makes their families unique. Full Story: [Ad Age (tiered subscription model)]( (6/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Campbell Ewald tells stories of "#Dadication"]( [Campbell Ewald tells stories of "#Dadication"]( "Sammy" from Campbell Ewald for Ad Council's "#Dadication" campaign (Ad Council/YouTube) Campbell Ewald created a pro bono "#Dadication" campaign for the Ad Council, which features three 60-second spots starring three young fathers, Alex, Sammy and Jose, who share their thoughts on being a dad, from the challenges to the joy and how it's affected them personally. The ads end with the copy, "Never stop being a dad," and directs viewers to resources at Fatherhood.gov. Full Story: [ShootOnline (free content)]( (6/14), [Ad Age (tiered subscription model)]( (6/14), [Adweek]( (6/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [What to expect at Cannes Lions this week]( Cannes Lions will have high attendance and the focus will not just be on creativity but AI, media, data and marketing technology as well, with the potential to win clients as chief marketing officers are expected in their droves. Polarizing discussion topics, however, are not expected to be at the forefront, with 4A's CEO Marla Kaplowitz commenting, "People like to go [to Cannes] and escape and avoid the realities of what's going on in the world for a few days." Full Story: [Campaign US (tiered subscription model)]( (6/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [DE&I events to watch at Cannes Lions]( Events focused on diversity, equity and inclusion at Cannes Lions include Inkwell Beach, formed to address a lack of inclusion by FleishmanHillard's Adrianne Smith. Other initiatives include Black at Cannes; a women-focused Empower Cafe, created by Propeller Group in partnership with the Women in Advertising and Communication Leadership organization; and Advertising Week's US Latino Day on Thursday, featuring activations and networking sessions. 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When communicating with clients about the use of GAI in agency work, it's crucial to convey that the technology is not a replacement but a valuable collaborator that improves efficiency and enhances the quality of the work. Our [new guide offers]( a 11-point approach for framing the use of GAI to help all stakeholders appreciate the value it adds to agency services while emphasizing that human expertise and creativity remain at the core of great work. [Get the paper](. [LinkedIn]( [X]( [Facebook]( [Email]( [] ["The Cost of the Pitch II: The Rise of Value"]( "The Cost of the Pitch II: The Rise of Value" is an in-depth follow-up to the groundbreaking 2023 "[Cost of the Pitch](" report. This new 2024 report examines the role of value and other other key factors responsible for a successful, long-term client-agency relationship including trust, cost, transparency and respect. 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