Atlantic NY invites brands to "request for test" at Cannes

W+K showcases "Prodigies" for Visa's Olympics push | Gut, Kraft NotCo see if mice like cheese or not cheese | Ryan Reynolds blends "The Vasectomy, Deadpool Edition" Created for {EMAIL} | [Web Version]( June 14, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K showcases "Prodigies" for Visa's Olympics push]( [W+K showcases "Prodigies" for Visa's Olympics push]( (Visa/YouTube) Wieden+Kennedy created a 60-second Olympics spot for Visa, which features archival video of "Prodigies," including skateboarder Sky Brown, musician Pharrell Williams, chef Roy Choi and race car driver Daniel Ricciardo. The spot, running globally across TV and digital and social media, ends with the line, "Every step forward takes you closer to where you want to be." Full Story: [DesignRush]( (6/13), [Ad Age (tiered subscription model)]( (6/13) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous one-question survey. [Click here to share your feedback.]( ADVERTISEMENT [] Creative [] [Gut, Kraft NotCo see if mice like cheese or not cheese]( [Gut, Kraft NotCo see if mice like cheese or not cheese]( (NotCo/YouTube) Gut Miami created a two-minute "American Slice Mouse Champion" spot for Kraft Heinz NotCo, which shows four mice completing an obstacle course, choosing paths based on their choice of regular cheese or the brand's Plant-Based NotCheese. "With four times the power of smell than humans, there's no species who knows cheese better," says Gut Miami's Dean Paradise. Full Story: [DesignRush]( (6/13), [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ryan Reynolds blends "The Vasectomy, Deadpool Edition"]( [Ryan Reynolds blends "The Vasectomy, Deadpool Edition"]( (Ryan Reynolds/YouTube) Maximum Effort created a "The Vasectomy, Deadpool Edition" spot for Aviation American Gin that stars Ryan Reynolds who shows how to make this year's Father's Day cocktail and includes cleverly timed clips from the upcoming "Deadpool & Wolverine" movie. "Pairs perfectly with two dads over 40, pretending they're not too arthritic to pull off a superhero movie," Reynolds says at the end of the ad. Full Story: [Muse by Clio]( (6/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4A's Kaplowitz: Human creativity remains essential]( 4A's Kaplowitz: Human creativity remains essential Kaplowitz (4A's) Marla Kaplowitz, president and CEO of the 4A's, urges agencies to remember the importance of human creativity alongside excitement about AI's potential heading into next week's Cannes Lions. "Agencies truly embracing AI's possibilities will merge human imagination and machine learning to dream up wildly creative campaigns that move audiences," Kaplowitz writes, noting, "Think of humans and AI as a symbiotic relationship creating a force multiplier." Full Story: [Campaign US (tiered subscription model)]( (6/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [IPG's Philippe Krakowsky on AI and creativity]( Philippe Krakowsky, CEO of Interpublic Group, writes about how generative AI is shaping a new future of creative work that will still be underpinned by human talent. "The power of AI is unlocking a whole new palette of expression for our creative teams, allowing them to bridge to simulations, visualizations and hybrid realities in everything from video content to gaming, physical/digital activations and other forms of marketing activity," Krakowsky writes. Full Story: [Campaign US (tiered subscription model)]( (6/12) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Atlantic NY invites brands to "request for test" at Cannes]( Atlantic New York is inviting brands at Cannes Lions to meet with the agency during 30-minute time slots at a 2-star hotel for a "request for test" -- giving them the chance to pitch to become a client of record. The activation is "a great way to showcase our countercurrent mentality, host some fun meetups while we are all together in Cannes, and discuss real opportunities to work together with these brands in the future," says co-founder João Coutinho. 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