Creative leaders make Cannes Lions winner picks

Creative leaders make Cannes Lions winner picks | WorkinProgress sends Domino's boss undercover | BarkleyOKRP taps Flavor Flav for Red Lobster Created for {EMAIL} | [Web Version]( June 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Creative leaders make Cannes Lions winner picks]( Creative leaders make their Cannes Lions winner picks, including GS&P's Margaret Johnson who chooses FCB Chicago's "The Banned Book Club" for Digital Public Library of America, saying, "It's not about silencing one point of view, it's about unsilencing all points of view." Other work tipped to win includes Rethink's "Coors Light Out," Wieden+Kennedy Portland's "DoorDash All the Ads," TBWA\MAL's "Fuzzy Feelings" for Apple and Ogilvy's campaign starring Michael Cera for CeraVe. Full Story: [Ad Age (tiered subscription model)]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( Elevate Your Omnichannel Advertising Meet up with the Perion team at Cannes to uncover fresh new ways to elevate above the competition, inspire your omnichannel creative strategy and exceed your brand's outcomes at scale. [Request a meeting](. ADVERTISEMENT: [] Creative [] [WorkinProgress sends Domino's boss undercover]( [WorkinProgress sends Domino's boss undercover]( (Domino's Pizza/YouTube) WorkinProgress is touting Domino's New York-style pie with a 30-second spot showing brand CEO Russell Weiner go undercover with a focus group of New York pizza lovers who hate the brand's pizza, describing it as "too doughy" and "too chewy," until they fall in love with its new thinner crust pie. "The Domino's Pizza for People Who Don't Like Domino's" campaign is running across TV, digital, YouTube and social media. Full Story: [Campaign US (tiered subscription model)]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BarkleyOKRP taps Flavor Flav for Red Lobster]( [BarkleyOKRP taps Flavor Flav for Red Lobster]( (Red Lobster/YouTube) BarkleyOKRP created a "Crab Your Way" campaign for Red Lobster, featuring social videos touting Crabfest voiced and produced by brand fan Flavor Flav who dismisses rumors that the chain is "going away" amid bankruptcy troubles. The campaign includes an augmented reality filter that lets fans wear the rapper's signature necklace, which also is the inspiration behind merchandise. Full Story: [Marketing Dive]( (6/11), [MediaPost Communications (free registration)]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous one-question survey. [Click here to share your feedback.]( ADVERTISEMENT [] Agency Insider [] [Michael Kassan talks 3C Ventures]( Michael Kassan talks about his new company, 3C Ventures, which he says has already signed 10 undisclosed clients, will focus more on merger and acquisitions and look to integrate smaller tech solutions into larger problem-solving for clients. "In a 12- to 18-month window, I think this company will be larger than MediaLink by a margin. What seems to be pushing it over the edge is enormous excitement from clients," Kassan says. Full Story: [Adweek]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Dentsu CEO: AI will "amplify" its employees' talents]( Hiroshi Igarashi, CEO of Dentsu, writes about how creativity remains of paramount importance in the age of generative AI. "For Dentsu, innovative thinking and technology are a wrapper to our creative endeavors, allowing us to amplify the potential impact that we can make for clients," Igarashi writes, adding, "We firmly see AI and technology as tools to amplify the talents of our amazing people, enhancing their work, not replacing it." Full Story: [Campaign US (tiered subscription model)]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Molly Adler joins Arnold as group creative director]( Molly Adler was hired by Arnold Worldwide as senior vice president, group creative director. "Molly is just the type of creative leader we want at Arnold. She's our type of person: low ego, generous with ideas, and fun as hell to be around," says Sean McBride, chief creative officer. Full Story: [MediaPost Communications (free registration)]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [X makes likes private for all users]( MediaPost Communications (free registration) (6/11) [] - [Reddit boosts brand safety with DoubleVerify]( Social Media Today (6/11) [] - [Apple unveils the next frontier of AI at WWDC 2024]( ZDNet (6/11) [] 4A's News [] [Federal overtime pay rules: 4A's members-only guidance]( In April, the US Department of Labor announced changes to the minimum salary threshold for overtime compensation for full-time/salaried workers across the United States via a new final rule. The first enforcement deadline starts July 1, 2024! What does this mean for agencies? New compliance burdens and alterations to agency operations and employee compensation. Our new [members-only guidance document]( provides a clear understanding of the federal overtime rule as it applies to advertising agencies. Learn what's included in the rule, recommended compliance strategies for agencies and what legal and political considerations may impact the rollout of any overtime changes. [Get the guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Preserving agency value in the era of GenAI transformation]( [Preserving agency value in the era of GenAI transformation]( (4A's) GenAI/GAI is a powerful collaborator that enhances agency capabilities. When communicating with clients about the use of GAI in agency work, it's crucial to convey that the technology is not a replacement but a valuable collaborator that improves efficiency and enhances the quality of the work. Our [new guide offers]( a 11-point approach for framing the use of GAI to help all stakeholders appreciate the value it adds to agency services while emphasizing that human expertise and creativity remain at the core of great work. [Get the paper](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] To me it was strange that we had worked and had come all the way to the moon to study the moon, and what we really discovered was the Earth. 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