Lay's is invested in helping women's sports flourish

Lay's is invested in helping women's sports flourish | BJ's CIO sees room for more women in top tech roles | Branding exec stresses resilience, networking Created for {EMAIL} | [Web Version]( May 30, 2024 CONNECT WITH NEXTUP  [LinkedIn]( [Facebook]( [X]( €‰€‰[Tik tok]( [NEW SmartBrief]( Gender equity news from NextUp, Advancing All Women in Business [SIGN UP]( â‹… [SHARE]( [] Top of the week [] [Lay's is invested in helping women's sports flourish]( [Lay's is invested in helping women's sports flourish]( (Brad Smith/ISI Photos/USSF/Getty Images) PepsiCo snack subsidiary Lay's has become a top sponsor of women's soccer and the brand is leading a push for more brands and advertisers to invest in supporting women's sports, says global marketing executive Ciara Dilley. "We are really excited about the focus on women's sports," Dilley says. "We think it's only going to continue. But at the same time we see it as the onus is on us as a big supporter and advertiser to make sure we are investing and supporting it to continue to accelerate." Full Story: [SportsPro Media]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( Business resources for solopreneurs. When you're ready to leave an old career behind for a workplace of one, you'll likely need some help to get started. Get expert guidance and business resources to forge your path as a solopreneur. [Download VSP's whitepaper, Growing from Side Hustle to Solopreneur.]( ADVERTISEMENT: [] Today's leadership [] [BJ's CIO sees room for more women in top tech roles]( Anjana Harve, who leads the technology team at BJ's Wholesale Club as chief information officer of the $19 billion retailer, is a passionate advocate for women in technology leadership. "Currently for me, I think what's important is sharing some of the struggles I've gone through, being vocal about it, being vulnerable about the things that I've gone through over the last 25 years," says Harve. Full Story: [Forbes (tiered subscription model)]( (5/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Branding exec stresses resilience, networking]( Utah-based branding executive Kelly Spencer, who has led campaigns for high-profile brands such as PepsiCo, Apple and Nike, held a degree in international business when she was selected for the NBCUniversal Page Program, a step that kick-started her career. She advises women looking to follow a similar path to build strong networks that can lead to professional opportunities, follow their passions and develop the resilience they'll need to succeed. Full Story: [Utah Business]( (5/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Find this sweet spot to move up the leadership ladder]( Make yourself more visible as a potential leader by working on confident body language, being diplomatic when speaking and positioning yourself near others with more influence so you become "powerful enough to be listened to but attractive enough to be followed," says Suzanne Peterson, an associate professor at Thunderbird School of Global Management at Arizona State University. "And that is a difficult balance, but [...] the best leaders seem to hit that just in the middle where you say, I really feel compelled to listen to this person, but I'm rooting for them," Peterson says. Full Story: [Harvard Business Review (tiered subscription model)]( (5/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Why employees aren't coming through your "open door"]( An open door policy will only work if employees are comfortable approaching you, writes author and global leadership strategist Jane Hyun, who recommends bosses use one-on-one meetings and other conversations to learn about their team members and their preferred ways to communicate. "Some employees need to be encouraged to share their point of view with psychological safety, especially if they've worked for managers who did not allow this," Hyun writes. Full Story: [Fast Company (tiered subscription model)]( (5/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] [CEO: Women should stop talking about imposter syndrome]( Lisa Lutoff-Perlo, the former CEO of Celebrity Cruises and current president and CEO of the FIFA World Cup 2026 Miami Host Committee, says the pressure of women advancing to a CEO position, especially if they're the first in their industry, can be paralyzing, but argues for the elimination of the term "imposter syndrome," because it implies women's advancement especially is not deserved. "Let's frame it in terms of courage and how important courage is in everything we do, in every decision we make, in every position we have," Lutoff-Perlo says. Full Story: [Chief Executive]( (5/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] Read the latest from SmartBrief [] - [Where does your work culture fall in the 5 levels of workplace inspiration?]( SmartBrief/Leadership (5/28) [] - [Leveraging 4 dimensions of better conflict conversations]( SmartBrief/Leadership (5/24) [] - [Sensory ergonomics can help employees enjoy mandatory in-office days]( SmartBrief/Leadership (5/23) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Diversity & Inclusion Trends [] [Gymshark brings an inclusive ethos to athleticwear]( Gymshark is tapping into the need for more inclusivity and cultural sensitivity in athleticwear, adding a hijab to its lineup that will be available worldwide, on the heels of a wig-specific hair band it launched in February. Nichola Harris, senior designer of headwear and accessories, worked with Muslim employees and athletes to create a prototype, and then held focus groups in cities including Los Angeles and London that included celebrities, influencers and regular users to gain community feedback to create the final product. Full Story: [Glossy (tiered subscription model)]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Code-switching is stressful, but can also be powerful]( For Black and other minority employees, code-switching -- talking or acting in ways that "fit in" with the dominant culture in the office -- remains a necessity but "can inadvertently reinforce stereotypes," writes LaFawn Davis, the SVP of ESG at Indeed. "While it comes with its challenges and dilemmas, it is also a powerful means of navigating a world that may not always appreciate the richness of our identities," Davis concludes. Full Story: [Fast Company (tiered subscription model)]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How to take DEI programs to the next level]( Strengthen workplace diversity, equity and inclusion efforts by expanding employee resource groups, getting rid of potential bias in job descriptions and creating mentorship programs that link employees who have similar backgrounds, writes Stephanie Manzelli, senior vice president of HR and DEI at Employ. "Companies looking to mature their programs should define clear goals and communicate progress with their workers at a regular cadence. To do this, though, access to data is key," Manzelli adds. Full Story: [HRO Today]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [] You don't want to continue to do one thing and only one thing. You want to keep challenging yourself and if you do well at it, great, if you fall on your face, you tried. 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