RIP: John Wolfe, veteran communicator and journalist

Havas Chicago, Moen use AI to create animals from water | BarkleyOKRP spoofs reality dating for Metro by T-Mobile | Anomaly, Amazon Ads say "Don't get media envy" Created for {EMAIL} | [Web Version]( May 21, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Havas Chicago, Moen use AI to create animals from water]( [Havas Chicago, Moen use AI to create animals from water]( (Moen/Instagram) Havas Chicago created an "Endangered Water" campaign for Moen that features endangered animals, such as elephants, rhinos and bears, crafted out of water using Adobe's Firefly AI tool. The push is running on Instagram only and was released to coincide with Endangered Species Day to "remind people that water itself isn't just for us," says Havas Chicago's Jackson Ozark. Full Story: [Campaign US (tiered subscription model)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( Ready to elevate your B2B campaigns? Join us on May 29th for an exclusive fireside chat with Media.Monks' experts, where we'll dive into cutting-edge strategies for executing superior B2B programmatic campaigns using AI and machine learning. [Register now](. ADVERTISEMENT: [] Creative [] [BarkleyOKRP spoofs reality dating for Metro by T-Mobile]( [BarkleyOKRP spoofs reality dating for Metro by T-Mobile]( (Metro by T-Mobile/Instagram) BarkleyOKRP created a "Nada Yada Island" campaign for Metro by T-Mobile that features stars from reality dating shows such as "Love Island," "La Casa de Los Famosos" and "Love is Blind" who complain about being ghosted by love interests only to discover they simply needed to switch to the brand's Flex plan. The humorous push, in both English and Spanish, is running across TV, out of home, radio and social, including content from each star. Full Story: [Ad Age (tiered subscription model)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Anomaly, Amazon Ads say "Don't get media envy"]( [Anomaly, Amazon Ads say "Don't get media envy"]( 30-second version of Anomaly's "Media Envy" push for Amazon Ads (Amazon Ads/Instagram) Anomaly created a humorous 70-second "Media Envy" spot for Amazon Ads, which shows a marketer getting increasingly despondent as he's constantly confronted by the media coverage of a rival brand's campaign. "Don't get media envy, get Amazon Ads," the copy reads at the end. Full Story: [Ad Age (tiered subscription model)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Agency Insider [] [Industry's Oved Valadez talks favorite work]( Oved Valadez, co-founder and executive creative director of Industry, talks about creative inspirations and favorite work. Valadez explains why he's proud of the launch campaign for Almave and why creating the Nike Draw was one of his favorite creative projects. Full Story: [Muse by Clio]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Giant Spoon's Jonathan Haber on standing out]( Jonathan Haber, co-founder of Giant Spoon, talks about favorite campaigns and projects, and why he thinks content oversaturation and media fragmentation are opportunities, not problems. "[A]s a creative and as our agency has shown with our work, it pushes you to stand out from the crowd and make an impact," Haber says. Full Story: [Marketing Brew]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Svoboda Capital invests in Highdive]( Highdive received a "significant" investment from private equity company Svoboda Capital but remains independent with Megan Lally, CEO, Chad Broude and Mark Gross, co-creative chiefs, and Kaley Lambeth, group director and partner, retaining ownership stakes. Lally said potential areas for the agency to use the investment are national and international expansion, AI, media planning, production and PR. Full Story: [Ad Age (tiered subscription model)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [RIP: John Wolfe, veteran communicator and journalist]( [RIP: John Wolfe, veteran communicator and journalist]( (John Wolfe/LinkedIn) John Wolfe, a veteran journalist and marketing communications professional, died Sunday at the age of 72. Wolfe worked for the Associated Press and as an editor for various ad industry publications, before serving in executive and leadership roles with WPP's GroupM and Mindshare operations, as well as the Association of National Advertisers and American Association of Advertising Agencies. Full Story: [MediaPost Communications (free registration)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Measurement, AI, MFA sites on marketers' minds]( Changes to measurement methods and Google's delay in getting rid of third-party cookies sparked several off-the-record conversations at the Digiday Programmatic Marketing Summit. Views expressed include the efficiencies and inefficiencies of AI, struggles with attribution and measurement and concerns over ad placement on made-for-advertising sites via programmatic and "resold CTV inventory." Full Story: [Digiday (tiered subscription model)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Management Practitioners Forum: June 4 to 5, Chicago]( Only a few weeks away! Disruption remains a constant in our industry. How you equip yourself to deal with it will set you apart as a leader and set up your independent agency for lasting success with sustained growth. At MPF, gain strategies and insights to navigate challenges and turn them into opportunities for agency differentiation. Gather with agency peers and industry thought leaders at our premier annual, [members-only conference]( designed for leaders of independent agencies. We will explore the theme "Leading Through Continued Disruption," covering topics pertaining to technology, talent, compensation, creativity, business development, leadership and more. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. In Q1 2024, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Another dance / Another way / Another chance / Another day [Jonathan Larson](, composer, lyricist, playwright [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.