Mindshare's Nancy Hall on becoming a female CEO

R/GA shows love wins against online hate | BBDO tests Thinx with Natasha Leggero, X Mayo | McDonald's, W+K tap into "Grandmacore" Gen Z trend Created for {EMAIL} | [Web Version]( May 17, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [R/GA shows love wins against online hate]( [R/GA shows love wins against online hate]( (Ad Council/YouTube) R/GA's 60-second spot for the Ad Council's "Love Has No Labels" campaign shows that online hate, while attracting the most attention, is actually a "whisper" when comparing the amount of mentions it gets against the word "love." The ad is running across donated media, managed pro bono by Publicis Media. Full Story: [Ad Age (tiered subscription model)]( (5/16) [LinkedIn]( [X]( [Facebook]( [Email]( Your Guide to Choosing the Right DSP The programmatic landscape can be tricky to navigate with hidden fees, unaligned standards, and more. Infilion's latest guide lists 12 key questions to ensure your advertising dollars are spent wisely and effectively. Empower yourself with the right questions. [Download today](. ADVERTISEMENT: [] Creative [] [BBDO tests Thinx with Natasha Leggero, X Mayo]( [BBDO tests Thinx with Natasha Leggero, X Mayo]( (Thinx/YouTube) BBDO Los Angeles and BBDO Atlanta created a "12 Hour Period Road Trip" spot for Thinx, which shows comedians Natasha Leggero and X Mayo spending 12 hours in a car together while both are menstruating to test the brand's LeakSafe Barrier period underwear. "They were real bleeders telling real jokes about a really normal bodily function," BBDO creatives said. Full Story: [Adweek]( (5/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [McDonald's, W+K tap into "Grandmacore" Gen Z trend]( [McDonald's, W+K tap into "Grandmacore" Gen Z trend]( (McDonald's/YouTube) Wieden+Kennedy is touting McDonald's new Grandma McFlurry with spots running in English and Spanish across TV, digital, online video, out of home and social media. One 30-second spot shows real people enjoying the treat with their grandma and the push leans into Generation Z's love of the "Grandmacore" social media trend, says McDonald's Jennifer Healan. Full Story: [Ad Age (tiered subscription model)]( (5/16), [DesignRush]( (5/16), [Adweek]( (5/16) [LinkedIn]( [X]( [Facebook]( [Email]( Find and engage the next generation of consumers Fetch helps brands drive lifetime value with a deeply engaged audience. The platform is retailer agnostic, capturing billions of line-item purchases and maintaining a 360-degree view of how America shops. This infographic illustrates how and why brands work with Fetch. With visibility into $152B in retail sales annually and a gamified experience beloved by Gen Z, Fetch is America's Rewards App. [Explore the infographic to learn more](. ADVERTISEMENT: [] Agency Insider [] [The campaigns that resonated most with AAPI creatives]( Asian American and Pacific Islander creatives share their picks of the campaigns that have most resonated with their culture. Havas New York's Vidhi Shah selects Bobbie's "Parents Push Harder" starring Naomi Osaka, Colle McVoy's Rachel Yoonsun Kim spotlights "The Name" for P&G, and Forsman & Bodenfors' Tom Suharto chooses Titania Tran's "Call It COVID-19." Full Story: [Campaign US (tiered subscription model)]( (5/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mindshare's Nancy Hall on becoming a female CEO]( [Mindshare's Nancy Hall on becoming a female CEO]( Hall (Mindshare/PRNewswire) Nancy Hall, North America CEO of Mindshare, talks about her journey in advertising, from being told at college that only men become CEOs to landing her current role. "I thought of all the women and the working mothers that I know, and was proud of the fact that I was able to achieve this milestone of getting a CEO job," Hall says. Full Story: [Adweek]( (5/16) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Curiosity wins creative AOR for Stop & Shop]( Curiosity won creative agency of record for Stop & Shop, following a competitive review and replacing incumbent McKinney, which didn't defend the account. "We feel they're the right people to take our work to a breakthrough level," said Stop & Shop's Lisa Martinelli. 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