BBH USA, Samsung take aim at Apple's "Crush"

McCann N.Y., FCB N.Y. big winners at ADC Awards | PPK publishes book to fundraise for pediatric cancer | BBH USA, Samsung take aim at Apple's "Crush" Created for {EMAIL} | [Web Version]( May 16, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [McCann N.Y., FCB N.Y. big winners at ADC Awards]( McCann New York won the ADC Black Cube for Best of Show, along with the Designism Cube, top honors in Typography and two Gold Cubes, for its "ADLaM" initiative for Microsoft at the ADC 103rd Annual Awards. FCB New York won nine Gold Cubes and was awarded Agency of the Year, honored for its "Dreamcaster" campaign for Michelob Ultra, which won Brand of the Year. Full Story: [Ad Age (tiered subscription model)]( (5/15) [LinkedIn]( [X]( [Facebook]( [Email]( Win the next generation of consumers Winning the hearts and minds of Gen Z is paramount for brands. Fetch, the stickiest shopping app for Gen Z, offers a powerful platform for advertisers to connect authentically with the younger generation and create lifelong consumer relationships. With the ability to reward every purchase and a gamified user experience, Fetch delivers value and personalization at every consumer touchpoint. [Explore the infographic to learn more](. ADVERTISEMENT: [] Creative [] [PPK publishes book to fundraise for pediatric cancer]( [PPK publishes book to fundraise for pediatric cancer]( (PPK/PRNewswire) PPK is publishing a "Clarence the Cloud" children's book to raise money for its pro bono client National Pediatric Cancer Foundation, which tells an inclusive story and was written by Nick McMurdy, creative director, with illustrations by Alan Schneller, art director. The agency will tout the book via social, including working with momfluencers, PR and will conduct reading sessions at children's hospitals. Full Story: [MediaPost Communications (free registration)]( (5/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBH USA, Samsung take aim at Apple's "Crush"]( [BBH USA, Samsung take aim at Apple's "Crush"]( (Samsung Mobile US/X) BBH USA and Samsung are taking a shot at Apple with a 43-second spot that picks up at the end of the controversial "Crush" spot. The ad shows a woman walking over the debris left by the hydraulic press, before picking up and playing a damaged guitar as copy reads, "Creativity cannot be crushed." Full Story: [The Drum (free registration)]( (5/16), [Ad Age (tiered subscription model)]( (5/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [TBWA\Chiat\Day N.Y.'s Gabriel Cheung on teamwork]( Gabriel Cheung, global executive creative director at TBWA\Chiat\Day New York, writes about what growing up in his family's business taught him about teamwork and collaboration. "[E]mbracing the familial approach fosters a sense of unity and purpose, resulting in work that not only reflects your pride but also leaves a lasting impact on those around you," Cheung writes. Full Story: [Ad Age (tiered subscription model)]( (5/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Juice Media's Jessie Segal on the power of Todoist]( Jessie Segal, chief operating officer at Juice Media, explains why Todoist is her favorite work tool. "My days include a significant amount of context switching, and project juggling, so my to-do list is the lynchpin of being able to track priorities and hold myself accountable," Segal says. Full Story: [Adweek]( (5/15) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [VaynerMedia L.A. wins lead creative for Barefoot Wine]( VaynerMedia Los Angeles won US lead creative for E. & J. Gallo Winery's Barefoot Wine following a review. "Our increased focus on taking the brand to the next level on social media is what drove our decision to add Vayner to the team," said Amy Lund, vice president of marketing and media investment at Gallo. Full Story: [Campaign US (tiered subscription model)]( (5/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Creators' suit says TikTok ban violates First Amendment]( Eight TikTok creators have filed a lawsuit against the federal government, arguing that a proposed ban of the platform would violate their First Amendment rights and the conditions placed on it to avoid the ban are "infeasible." The creators say they have tried using other social media platforms, but have not achieved the same results as they have on TikTok. Full Story: [The New York Times]( (5/14), [Reuters]( (5/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Submission open for 2024 Jay Chiat Awards]( [Submission open for 2024 Jay Chiat Awards]( (4A's) The [4A's Jay Chiat Awards]( recognize strategic excellence in marketing, media and advertising around the world and we look forward to recognizing your work. 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