Growth Weekly: Our Newsletter Is Getting a Major Upgrade

Introducing Leveling Up! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Dear Growth Weekly subscribers, We’re excited to announce that after over a year of delivering valuable content to help you grow, we are rebranding our newsletter to Leveling Up! The Leveling Up newsletter will feature even more curated links and original content to help you succeed faster. Your subscription will automatically transfer to Leveling Up, and you will start receiving our newsletter under the new name. Thank you for your continued support. We're excited to embark on this new chapter with you and help you level up every aspect of your business. To your success, Eric Siu Do You Want to Grow Your Business Faster?  - Fill out our 1-minute questionnaire [here](. - We will create a detailed plan to hit your growth goals - Everything is yours to keep. 100% free. Courtesy of [Ari Murray](  What’s New in Marketing This Week:  - [Short-Form Video Ad Boom May Not Be Great for TikTok (Eventually)](. growth of short-form video advertising may not be great for TikTok. This doesn’t necessarily mean it will be a bad thing, either. Despite the ongoing controversies over it, money continues to pour into the short-form video app at a clip. But those dollars may not flow as fast as they once did. Now, there’s more competition — competition from the likes of Instagram Reels, YouTube Shorts, and even Snapchat’s Spotlight.  - [U.S. Search Ad Revenue Hit a Record $84.4 Billion in 2022](. Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released recently.  - [Meta Tests New Ad Offering in Partnership With Retail Media Networks](. Last month, Meta said it is testing two new advertising tools to boost performance for retailers and e-commerce advertisers. With Managed Partner Ads Lite, Meta is attempting to break out of Apple’s walled garden by tapping retail media networks to help brands run more personalized ads. MPA helps retailers extend their media networks, create ads on Meta’s platforms and, in turn, drive sales for individual brand partners or product SKUs.   [The Mr. Beast and Logan Paul Monetization Model]( In this episode of Marketing School, Eric Siu and Neil Patel talk about the MrBeast and Logan Paul monetization model and more! Tune in to learn: - Why you should build a great brand and audience, then figure out how to monetize it - 10x marketing experiments Neil and Eric are running right now - How to address negative reviews the right way [Watch the full 20-minute episode here](.     [This Google Ads Script Uses GPT to Write Responsive Search Ads (RSAs)]( Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of our favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with Google Ads scripts? That was the question Search Engine Land set out to answer, and the result is their first Google Ads script that uses GPT. It identifies opportunities for responsive search ads (RSAs) and uses GPT to help generate additional creative assets to capitalize on the opportunity. You can grab the script code at the end of this article and try it on your own account. [Read the whole article here](.     [6 Proven Advertising Strategies for Online Success]( When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. In this post, we’ll cut to the chase for you: Here are six of the best-proven advertising strategies you can use to model your digital marketing plan. [Read entire article here](.  BONUS: Matt from [The Newsletter Operator]( reveals a simple visual for increasing your price based on the value you provide. On each step of the value ladder is one of your offers — and those offers an increase in value and cost as customers go up from left to right.  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. Plenty of companies are looking for YOU (if you have the right qualifications, of course). Here are the top 3 job listings this week in marketing:  - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)  - Performance Marketing Lead (Nathan James). Remote | F/T | Nathan James is looking for an experienced performance marketing director to join their team and lead the hyper-growth of their direct-to-consumer channel. This role is responsible for all paid media and customer acquisition initiatives (both strategy and execution) in order to maintain profitable revenue growth. (Full job description [here](.)  - Campaign Manager (Hygraph). Remote | F/T | The ideal candidate will have a strong background in digital marketing and experience in developing and executing successful B2B campaigns for SaaS companies to drive demand generation, lead acquisition, and brand awareness. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137