Discover The Fashion DNA of the '90s

And the emergence of New Look Patterns ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [View in Your Browser]( [Simplicity]( [Simplicity]( [McCall's]( [Butterick]( [Vogue Patterns]( [Know Me]( [New Look]( [Burda Style]( [The '90s Fashion Landscape: A Time of Contrasts and Creativity](   The '90s Fashion Landscape   A Time of Contrasts and Creativity The 1990s was a decade marked by a hedonistic vibe that harkened back to the 1970s, with fashion trends that were as diverse as they were memorable. From the rebelliousness of Marc Jacobs and Anna Sui grunge to the sleek lines of minimalism, the '90s saw a range of styles that defined the era. These trends included the iconic empire waist dresses by John Galliano for Givenchy, the pared-down silhouettes of Calvin Klein, and the edgy, androgynous looks that characterized by the "waif" phase, popularized by the new wave of runway models.   As indie rock became mainstream, fashion also found its equilibrium. Designers like Givenchy embraced a nostalgic opulence, while others, such as Donna Karan focused on minimalist aesthetics. Marc Jacobs, who famously ushered in the grunge look for Perry Ellis in 1993, eventually transitioned to more sophisticated designs, reflecting the decade's evolving tastes.   Enter New Look Patterns The British Answer to '90s Fashion   Amidst this fashion chaos, New Look Patterns emerged as a significant player in the sewing pattern industry. Acquired by Simplicity in 1987, New Look was a UK-based company that brought a distinctly British and European sensibility to its designs. While American brands like Vogue, owned by Butterick since the 1960s, catered to high-end, runway-inspired designs, New Look focused on making the latest trends more accessible and wearable for everyday people. [Image of N6781]( [N6781]( [Image of N6780]( [N6780]( [Image of N6765]( [N6765]( New Look's patterns were known for their balanced styling and value. They offered a refined take on the decade's trends, providing options that were suitable for both work and leisure. While the '90s were dominated by extreme styles—ripped jeans, oversized rave wear, and stark minimalism—most people needed clothing that was practical yet stylish. New Look filled this niche by offering patterns that translated high fashion into more refined, easy-to-wear garments. Eager For More? Continue reading this blog on our website, or learn more about the rich history of our brands at A Stitch in Time! [CONTINUE READING](   [CONTINUE READING]( [A STITCH IN TIME]( [A STITCH IN TIME]( [Facebook]( [Instagram]( [Pinterest]( [YouTube]( [TikTok]( [Simplicity.com]( is part of the Design Group family of brands. 5555 Glenridge Connector | Unit 300 | Atlanta, GA 30342 | 800-653-7301 Consumer Goods: [igdesigngroup-americas.com]( © 2024 IG Design Group Americas, Inc. | All Rights Reserved   [Privacy Policy]( | [Contact Us]( | [Unsubscribe](   This e-mail may be considered an advertising or promotional message.