Seth's Blog : 2 new articles

Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. They sold a lot ... [] [While standing on one foot]( Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. They sold a lot of manuals, but I’m guessing not many people actually learned to play. And every year, there are new electronic devices, pills and procedures that promise to help people lose weight or get fit without trying very hard. Of course, the one-foot shortcut fails. Almost every time. Not only don’t we learn anything, but we waste the time and the money we spent standing impatiently on one foot. A fundamental reason that high-overhead educational settings like med school succeed is that sunk costs and commitment dramatically increase our willingness to stick it out. If the easy thing worked, you would have done it already. The most successful students insist that the teacher make it difficult. So difficult that we’re tempted to quit (but don’t). Commitment gets us through the frustration, and frustration is the partner of learning. [Add to Any]( [Add to FaceBook]( [Add to LinkedIn]( [Tweet This](  • [Email to a friend]( standing on one foot;13332245) • [] [High fidelity]( It might be the high fidelity of a good LP on a great turntable. It sounds just like the original recording. It might be the high fidelity of loyalty. No shopping around for a momentarily better deal. It might be the high fidelity of genre. This is just what you hoped it would be. And it might be the high fidelity of a simulation, which is sort of a combination of the previous three. Sometimes, authenticity is overrated. When we make a promise and keep it, we’re creating a fidelity that people are drawn to. [Add to Any]( [Add to FaceBook]( [Add to LinkedIn]( [Tweet This](  • [Email to a friend]( fidelity;13332245) • … You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe. [Safely Unsubscribe]( • [Archives](subscriberid=150530305&validate=6d3c0645f60c73f7130adcdf8dd69e3b&portal=1081591) • [Preferences]( • [Contact]( • [Subscribe]( • [Privacy]( --------------------------------------------------------------- Email subscriptions powered by [FeedBlitz®]() • [1800 Camden Road, Suite 107-258 • Charlotte, NC 28203, USA](