Seth's Blog : The paradox of brittle

Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up ... # [View Online]( --------------------------------------------------------------- [] [The paradox of brittle]( Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when you need 5% more out of it. It’s brittle. Smart leaders build for resilience instead. Power plants, transit systems, careers–they’re built to be sub-optimal some of the time, with slack built in, so they can thrive all the time. And the paradox? If you’re a competitive capital-driven market where little head starts can become bigger leads which can lead to lock in and monopoly, the obvious strategy is to optimize early and often. Outperforming your more resilient competitors is possible in the short run. And if you’re lucky a few times in a row, you get access to more capital or more customers and you can do it again, at a bigger scale, leaving your thoughtful, slack-enabled in the dust. Until you crash. And you always will. Because optimized systems cannot thrive in a changing world. If you don’t want to crash, don’t compete in marketplaces where optimization is required. PS Britain shut its last [coal plant](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ yesterday. 140 years ago, coal began its conquest of the world in Britain, and now it’s over. Change is possible. [Add to Any]( [Digg This]( [Add to FaceBook]( [Add to LinkedIn]( [Pin it!](https%3a%2f%2fi0.wp.com%2fseths.blog%2fwp-content%2fuploads%2f2024%2f10%2fimage.png%3fresize%3d1024%252C447%26%23038%3bssl%3d1) [Post to X.com]( [Subscribe by email]( [Subscribe by RSS](  • [Email to a friend]( paradox of brittle;17870375) • You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe. [Safely Unsubscribe]( • [Archives](subscriberid=150530305&validate=6d3c0645f60c73f7130adcdf8dd69e3b&portal=1081591) • [Preferences]( • [Contact]( • [Subscribe]( • [Privacy]( Email subscriptions powered by [FeedBlitz®]() • [650 E. Palisade Avenue Ste 2, PO Box 173 • Englewood Cliffs, NJ 07632](