How to pick the right marketing channels (and win)

Here are three tips for picking the right channels to get the best results: | [Start your free trial]() Hi there, Online marketing is a sea of opportunity, if you catch the right wave. But with so many channels and strategies out there, how do you choose—especially when you have a limited budget? Here are three tips for picking the right channels to get the best results: 1. Benchmark your business against market trends. If you don't evaluate the market, you might wipe out instead of winning. Use [Market Explorer]() to see how your growth, traffic trends, and market share stack up against your competition and other key players in your market. “The Total Traffic Trends section highlights how your domain is doing against the total market traffic trend. Based on the data set, this is a good point for observing how well your domain mirrors the broader market or if it’s trending in its own direction.” Holly Miller Anderson SEO Product Manager & Digital Marketing Professional 2. Check your rivals’ traffic sources to make a splash. Surfers wait for the right wave, and so should you. Understanding where your competitors’ audiences come from can guide you to the channels with the most potential. Compare traffic sources with your top competition using [Traffic Analytics]() to identify channel growth opportunities (and what to avoid). 3. Discover keyword opportunities for peak performance. Want to discover which keywords generate traffic (and, most likely, revenue) for your competitors? The [Keyword Gap]() tool helps you find keywords your rivals use that you aren't ranking for or could improve so that you can drive more traffic to your site. Ready to win at channel surfing and capture more momentum? Surf’s up! Survey | Time needed: 2 mins How could we make Tips and Tricks better? We’d love to hear it! [Start the survey]() Erika Varangouli Head of Organic Search [Semrush.com]() reports and tools are used by the world’s smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]( | [Unsubscribe]() Copyright © Semrush, All rights reserved.