Social Media Secrets: What Worked for Us in September

Trends and insights to grow your social media. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Social Trends Digest_01_M.png](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) /NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU= Ready to create captivating social media content that gets results? We've gathered the latest trends, insights, and strategies to help you shine on every platform. [Social Trends Digest_02.png](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) Global viral hits: See what's taking Reels and TikTok by storm this month. [Social Trends Digest_03.png](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) Social spotlight: Get inspired by our top-performing posts in August (+ our quick-fire analysis on why it worked). [Social Trends Digest_04.png](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) Content creation tips: Learn how to craft and publish in a flash with [Semrush Social](=/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=). Global Trends 1. You need a… This simple and satisfying reveal feels like a magic trick. Write 'YOU NEED A' followed by the product our service you offer on the bottom side of a napkin, spill some water, and watch it magically appear! [Example]() /NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU= 2. I am the owner A fun way to introduce yourself as the owner and showcase your business: Show someone asking for a free service, claiming they know the owner. Then you reveal that you are the owner—leaving them shocked. [Example](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) /NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU= 3. The "accidental" bump-and-brand Playing on the "meet-cute" trope, the cameraman bumps into someone, who responds "Push me again and you’ll find out exactly who I am!" The cameraman does, prompting them to share their name and offering. [Example](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) Want Reel and TikTok trends delivered hot off the press to your inbox every week? [Let us know]()! Keen to stay ahead of the curve? ➡️ [Find more [trends and insights here](=/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=)—updated monthly!] Question: How do I ideate, generate, publish, and track analytics for Reels with Semrush Social? Add your domain in [Social Content AI](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=): Get 100+ content ideas sorted into clusters Choose Instagram: Get captions Click “Add design” and pick Reel: Choose from four videos generated for you Schedule your Reel with [Poster](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) - See the “best time to post” - Schedule to TikTok simultaneously - Add internal tags and/or UTM for better analytics - Add your first comment under the video [Schedule your Reel now](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) Our Social Media Learnings for September Anatomy of a perfect blog post Our infographic on the [anatomy of a perfect blog post]() (which led to some awesome gated content for Semrush Academy) got almost 200 reposts on LinkedIn. Why it worked: By offering a clear, concise, and visually appealing guide, we tapped into a universal need for easily digestible information. Shooting star struggles 534 people could relate to our [Instagram post](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) about wishing on a shooting star for a campaign budget that actually matches expectations. Why it worked: Combining a relatable image with a common marketing pain point is a playful way to acknowledge a shared struggle. What struggles might your audience be experiencing? [Social Trends Digest_06.png](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) Baby Hippo It’s no surprise that our [LinkedIn post]() featuring the adorable baby hippo Moo Deng was a hit, with 2,585 likes and 71 reposts. Why it worked: Unexpected pairings often create the most memorable content. Who would have thought a screaming baby hippo could perfectly capture the feeling of working overtime on marketing campaigns? To ensure you're always on-trend, we've developed a brand-new feature in [Social Content AI](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=): AI Top News! Enter your domain name or description ⬇️ Get trending content ideas tailored to your brand [Try Social Content AI](/NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU=) /NTE5LUlJWS04NjkAAAGWTbVUQuDiXQm38uYp6F45VcwDLtvkGAPuGtoajuGeyB3G9IqZxQ_I2wSxqZaxsehzbigO3eU= [LinkedIn]() [Facebook]() [G2]() [YouTube]() [Twitter]() [Instagram]() [Become a Semrush Affiliate]() [Semrush Newsroom]() [Hire an agency]() [Semrush.com]() reports and tools are used by the world’s smartest site owners and online marketers. 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