Spice Up Your Socials: Trends, Tips & More!

September Learnings from the Semrush Social Team. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Social Trends Digest_01_M.png](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) /NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE= Ready to create captivating social media content that gets results? We've gathered the latest trends, insights, and strategies to help you shine on every platform. [Social Trends Digest_02.png](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) Global viral hits: See what's taking Reels and TikTok by storm this month. [Social Trends Digest_03.png](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) Social spotlight: Get inspired by our top-performing posts in August (+ our quick-fire analysis on why it worked). [Social Trends Digest_04.png](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) Content creation tips: Learn how to craft and publish in a flash with [Semrush Social](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=). Global Trends [Social Trends Digest_10.gif]() 1. Crying girl Use this engaging meme to show your audience how your product will make their lives better in a relatable (and funny) way. [Example]() [Social Trends Digest_11.gif]() 2. Annoying salesman Who doesn’t love poking fun at industry stereotypes? Pretend someone asks, "What do you do for a living?" Respond, then start asking the typical salesperson questions. [Example]() [Social Trends Digest_12.gif]() 3. Board and paper This template is a great way to share valuable educational content in a simple and accessible format. [Example]() Want to stay ahead of the curve? ➡️ [Read more about the [hottest trends and insights here]()—updated monthly!] Our Social Media Learnings for August Social Trends Digest_06.png The [reels about a one-person marketing team](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) got over 35K views. [Social Trends Digest_07 (1).png](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) [Listing Management](#?utm_source=marketo&utm_medium=email&utm_campaign=convert_innovationhub_SemrushSocialTrendsDigest_mass_en_200924_free_newsletter&utm_content=product) Why it worked: Combining a universal music reference (the classic music from Friends) with a common marketing pain point among our users. Digital marketers can struggle with wearing multiple hats in their roles, and acknowledging this in a comical way really hit the mark with our audience. [Try it now](#?utm_source=marketo&utm_medium=email&utm_campaign=convert_innovationhub_SemrushSocialTrendsDigest_mass_en_200924_free_newsletter&utm_content=product) Question: Can I repurpose video content between Instagram Reels and TikTok? Absolutely! Reach a wider audience by sharing your videos on both platforms. Pro Tip: Aim for higher quality when creating videos for Instagram, then publish on TikTok. Don't forget to include relevant keywords in captions 
and descriptions to boost visibility. Try [Social Poster](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) to schedule your videos simultaneously on Instagram and TikTok: - Identify optimal posting times for each platform - Analyze and repurpose your top-performing posts - Use AI to schedule your social media calendar a month in advance [Schedule your posts now](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) [Social Trends Digest_06.png](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) Our #WorldEmojiDay posts went down a treat with our audience, getting over 5000+ reactions and 200,000 impressions on [LI]() & [IG](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=). Social Trends Digest_08 (2) (1).png One person commented: “The person who came up with these emojis needs a raise and should be put on the board of the emoji world because—ACCURATE.” The key takeaway? Keep a calendar of important ‘National Days’ that align with your brand and target audience—and consistently celebrate those days with engaging social content. These are great opportunities to connect even better with your followers! [Social Trends Digest_05.png](/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) When we launched our [Social Content AI](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=), we shared an [interactive LinkedIn post]() asking the audience to comment with a link to their company. In return, we gave them free social media content ideas. We showcased our app’s features in a refreshing, unique way and made sure to respond to each comment—which skyrocketed engagement. Social Trends Digest_09_upd (1).png No prompts needed! Social Media content ideas, compelling copy, and beautiful visuals tailored to your business. [Try Social Content AI](=/NTE5LUlJWS04NjkAAAGVraJN1gMV3kMb2fn_5xkAYG-6GJla2eOvnciIEBq1UMTVx90_5xQMu35bdtV_hiKGi6cm8iE=) [LinkedIn]() [Facebook]() [G2]() [YouTube]() [Twitter]() [Instagram]() [Become a Semrush Affiliate]() [Semrush Newsroom]() [Hire an agency]() [Semrush.com]() reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 [Unsubscribe]() | [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]() Copyright © Semrush. All rights reserved.