Search intent: The number #1 success factor for rankings

Analyzing search intent (manually and with AI) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [GoodContentTips280624_Hero_D.png]() [GoodContentTips280624_Hero_M.png]() Hi there, It’s Margarita, your guide to the world of awesome content. Have you heard about “search intent analysis”? Based on my 8+ years in content marketing, it’s one of the top tactics for ranking in search. No kidding! =/NTE5LUlJWS04NjkAAAGT_Q7xC-kbrYKqnsUDeAz_d6wHe6AZu4tPJsIyeLt5pBvMtPEAiN4bR6uqjoVa9es1zbSHy_g= Let’s unpack what it means and how to do it. In practice, it’s about analyzing the top-ranking pages appearing for your target keywords and finding common patterns. For example: [GoodContentTips280624_Icon.png]() The intent type (to buy something, to get information, or to find a specific website) [GoodContentTips170624_Icon 02.png]() Specific content and heading structure [GoodContentTips170624_Icon 03.png]() The key focus, format, and target audience (e.g., a how-to guide for beginners) Imagine you’re writing an article about “Podcast SEO”. If you analyze the search intent, you’ll see that you need to create a 101 guide about optimizing podcasts for SEO (and not about the best SEO podcasts). You get the idea! Then, you take those common patterns into account and outline your content. ❗ It doesn’t mean you can simply copy someone’s content structure. Instead, you need to create unique, expertise-driven content that uses search intent analysis as the technical foundation. I’m not going to lie, it’s not always a quick and easy task. But there’s a way to speed up this process. Try [ContentShake AI]()’s SEO boost feature. Simply mark the SEO boost checkbox when creating your article and the tool will analyze the SERPs (search engine page results) for your target keywords and generate an article optimized for search intent. [GoodContentTips280624_Screenshot_D.png]() [GoodContentTips280624_Screenshot_M.png]() Then, you can further enhance it using the intuitive blog editor, data-driven tips, and an integrated AI chat. Curious to give it a try? [Try ContentShake AI for free]() [LinkedIn]() [Facebook]() [G2]() [YouTube]() [Twitter]() [Instagram]() [Become a Semrush Affiliate]() [Semrush Newsroom]() [Semrush.com]() reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 [Unsubscribe]() | [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]() Copyright © Semrush. All rights reserved.