YOU can GUARANTEE $100,000 results

Here’s how (full guide) Yes - you…YOU, can guarantee $100,000 results to your clients. Your experience doesn’t matter. Your past clients and past results don’t matter. What matters is following this process. [START] Goal: Help a client hit $100,000 in sales through YOUR campaigns. Setup: Let’s give ourselves 12 months. Imagine the client is paying you $2000 a month and by the end of that $24,000 - they want to see $100,000 in sales. Limiting beliefs: You’re likely to have beliefs about WHY you can’t hit those numbers. Probably similar to or a mixture of: - I’ve never hit $100K so I can’t help other people hit $100K - My clients have never seen results that good from my work so I can’t magically change what happens - I’m not experienced enough or skilled enough - especially with new technology - I don’t know how to deliver everything and prove my value - I feel there’s a magic secret that I don’t know and it prevents me from “success” [STAGE 1 - ADD FUEL TO THE FIRE] Problem: No matter how hard you work, clients never seem to see big results OR be happy Nike is not spending ANY money on me to break a sub 2-hour marathon. Nasa spent almost no effort contacting my brother to work on the new Apollo program. Shockingly few people have interviewed my Mum, as lovely as she is, to work on the cold-fusion energy solution. The absolute fundamental core mistaken belief that marketers and funnel builders make, is that they are responsible for the results that their client gets. The typical scenario is that a client approaches us and wants us to do some work for them. They vaguely know that the internet, websites, social media and content can result in sales and revenue. So they approach you and ask you to get them a result. If they’re anything like my first generation of clients, because they’re not successful and because they’re not seeing the sales they want (or any sales for that matter), it seems logical and obvious that we should and would be able to help them. They’re like the newbie at the gym, looking at all the machines and you, a gym veteran, offer to help them out. Except that’s NOT what is happening. Instead, what you’ve actually got, is a newbie joining the gym who wants YOU to help them become a professional athlete. AND they want you to do all the situps and work. If a business approaches you and wants YOUR help getting results that they aren’t getting - they’re actually asking YOU to get those results. You can’t train me to run a sub 2-hour marathon. No one could. But you could train Eluid Kipchoge to do it. My point is that the WORK you’re doing isn't wrong or bad - it’s just wasted effort on the wrong people. Solution: Figure out the RIGHT types of clients that we can get results for. “But if they’re already successful and seeing results, why would they want to work with me?” Two reasons. - They haven’t got it all figured out - They want more My younger brother LOVES biscuits (cookies to some of you). Some of my favourite photos of him when he was a toddler, he’s got a biscuit in his hand or mouth or both. My grandmother would give him a biscuit, he’d devour it, and do you think he was satisfied? Of course not. So when I showed him that he could tie string to a teddy bear, throw it on top of the shelf and “hook” the biscuit tin and pull it down - do you think he turned the advice down? No. He didn’t have it all figured out. He wanted more. We need to work with clients who want MORE. If your client is doing $50,000 a year - getting them $100,000 would be a 200% increase. That is a LOT of work. Ever tried to double your sales? It’s hard work. But - a business that is doing $500,000 or even $250,000… Adding $100,000 is only adding 20% or 40% And there ABSOLUTELY are businesses doing $1M+ a year in sales who want MORE because (and repeat after me) they haven’t figured it out. Solution: Find clients who would benefit from $100,000 AND who already have the infrastructure to scale. [STAGE 2 - PEOPLE STILL BUY McDONALDS] Problem: You’re working too hard and all your effort never seems to pay off The amount of work you put into a campaign has almost no bearing on how successful it is. This is perhaps the most crushing thing a marketer can hear. Deep down I believe lots of us get into this space because of the craft. We like to spend time and focus carefully building something beautiful that will achieve great results. What if I told you that you could build a campaign in less than a day, that will be 10X more successful than anything you’ve done before. You might think it sounds awesome. But in my experience, professionals really REALLY struggle with this. Because we’re taught that the length of the struggle and the amount of pain you endure, is directly related to the amount of success you’ll see. We’re taught that effort is noble and that if you give enough care and attention to something, it will be a success. In our case, we build landing pages and automations and emails and campaigns and A.I. stuff and content… We pour HOURS into the “craft” and it yields almost no results. Let me ask you this. Can you make a better burger than McDonalds? Even if you’re not a brilliant cook or chef, I would argue you probably can. Or, do you at least know someone who can cook a better burger than McDonalds? Of course you do. So why don’t you or that person have the largest and most successful food capitalist enterprise on the planet? Because the burger has absolutely nothing to do with the success of McDonalds. What they are extremely good at is three things. - They know their customers better than anyone - They position themselves where their customers are better than anyone - They work on the “process” of making a burger better than anyone I am telling you here and now - and some of you will ignore this and disbelieve me and fight against it - your job as a marketer is NOT to do marketing. Your job is to: - Know your client (or your client’s client) better than anyone - Position your client where your customers are - Work on the process for delivering “funnels and campaigns” better than anyone Let me give you a concrete example. I am INUNDATED with emails from designers telling me they can improve my click through rate, optin rate and sales from my website. I have HUNDREDS of emails from email marketing specialists telling me they can 10X my business. I get TONS of emails from YouTube experts telling me that my editing and thumbnails can be massively improved. So I took them up on their offer. In fact, I sweetened the pot. Because I kept being told that my website pages and funnels were ugly, poorly designed and “unoptimised”. I’ve even been at a conference where my pages were used as a bad example of what a page shouldn’t look like. So I offered anyone who emailed me $10,000 if they can beat my conversion rates. $10,000 cash. No strings. If you build a page that beats mine. Just ONE page. I’ll give you $10,000 cash. In my eyes that’s cheap - because my conversion rates are 60%. If someone can just bump it up even to 65% or 70% - that’s a massive win for me. Only one person was brave enough to take up the challenge. And sure enough, I was given a Loom breakdown of all the things wrong with the page. I had a list of everything they would improve. After a few weeks, they presented the page to me, we put it live and… My page still crushed it. My ugly page. That was so awful, it was used as an example on how NOT to do things. I still got a 60%. conversion Their beautiful page (and it was very nice to look at), barely did 10%. Their page was so complex it took someone working on it full time for a week. My page is so simple that ANYONE in my team can recreate it in 10 minutes. Why is my page so powerful? Because I have spent exponentially more time understanding my audience (you guys) and putting myself where you are. I know your problems better than you know yourself. My process is so simple and repeatable that ANYONE can copy it. Solution: Basic, boring funnels and campaigns can get brilliant results. [STAGE 3 - ALL HAT, NO CATTLE] Problem: Your campaigns and funnels don’t seem to get the results you want OR that other people claim to make A really common beginner mistake with exercise and fitness and the gym, is misunderstanding where the results are coming from. Typically when people get started, they do one of two things (sometimes both). - Train 3 hours a day, 7 days a week and CRUSH your goals - Buy the best gear on the market and get a head start with that We’ve all done it - I’m as guilty as anyone. Do you remember during lockdown when everyone bought thousands of pounds of exercise gear for their home gym? We all collectively assumed that even though we hate going to the gym and don’t go now. This is a perfect excuse to build that home gym and because it’s way closer to home, I’ll exercise more than ever. And we’ve all seen the Shopping Channel TV promotions for the “Ab-Blaster 5000!” that revolutionizes ab workouts like never before. The proof is that the 23 year old fitness model has ROCK HARD CHISELED abs and she claims to use it every day! SOLD! If that’s true - if either option is true - that spending more and training more means you’ll get more fit, faster… Then why are there SO MANY examples of people with less than the average home gym, becoming olympic and professional athletes? Mat Fraser. Eluid Kipchoge. Graeme Obree. Serena Williams. Simone Biles. If you want to get fit - start basic and start regularly. Little and often. Plus, yes, genetics almost certainly plays a role. Except - with marketing, getting incredible results for your clients, as we’ve already established, has more to do with the SIMPLICITY of the funnel AND the potential of the client. So what’s the missing piece? When so many influencers and gurus and dickheads like me claim that they’ve got the secret mega campaign that’s “crushing” it. The right offer, to the right people, written on a napkin will ALWAYS convert better than a clever, complex funnel to the wrong audience. Solution: Spend less time on the funnel, more time on the audience/copy and placement All these steps are VERY simple, and what's even funnier - they can all be implemented TODAY. Most agency owners overthink each of these stages and insist on being stuck, rather than just DOING it and not worrying about what people might say and think. I literally guarantee that if you put each of these in place, in your business today, you’d see an immediate uplift. And that’s why (after lots and lots of messages) I’m opening up “$100K Funnels” to just 10 (7 actually because we’ve sold 3 already) funnel agencies THIS WEEK. Plus - you can get started for $287 (no bullshit). Hit reply with 100K and I’ll get you on the early bird list. Have courage, commit and take action. Mike Copyright © 2024 Sell Your Service, All rights reserved. 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