Newsletter Subject
The Funnel That Almost Broke Me (And How I Turned It Around)
From
sellyourservice.co.uk
Email Address
michael@sellyourservice.co.uk
Sent On
Sat, Sep 14, 2024 04:07 PM
Email Preheader Text
Ever had a funnel work too well and end up causing more problems than it solved? I once built a funn
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Ever had a funnel work too well and end up causing more problems than it solved? I once built a funnel that was converting like crazyâbut it ended up creating massive headaches because it attracted low-quality, low-value leads. Hereâs how it worked: I had an opt-in page where Iâd give something away for free, and on the next page, Iâd offer people access to my calendar for a strategy call. Sounds great, right? Well, not so much. These were 45-minute calls, and I was running them with people who had no money, no goals, and sometimes, no intention of even showing up. Our show-up rate was terrible, and when people did show, they often just wanted free coaching. I was spending hours on calls with potential clients who were anything but. The funnel was converting well, but the quality of the leads was so poor that we were wasting time on calls that led nowhere. Hereâs how I fixed it. First, I cut the call time to 10 minutes. If I was going to be stuck on these calls, I figured I might as well run six in an hour, back-to-back, to quickly qualify people. Then, I realised the real problem was qualification. So, I added a form before the call booking, requiring prospects to meet certain criteria before they could schedule. If they didnât meet the marks, Iâd politely tell them our calendar was full and point them to a different product. Finally, we improved our show-up rate by sending a series of remindersâtexts and emails as soon as they booked, a day before, and again 15 minutes before. With these tweaks, everything changed. The quality of the leads improved, and our show-up rate skyrocketed. Plus, by limiting the call to 10 minutes, I managed expectations, so people knew they wouldnât get much unless they were serious. The quick audit I offered on the call was enough to hook the right prospects and weed out the rest. Thatâs how I turned around a funnel that was generating too many low-quality leads and turned it into a much more effective system. Make sure to download images if you want to see an example of what I'm talking about. Have you ever had a funnel that needed a major fix? Have courage, commit and take action. P.S. Hereâs some more ways I can help your funnel business grow. 1. Claim your 30 day free trial of the most powerful marketing, sales and content platform on the planet PLUS get my training, funnels and automations [included here](. 2. Buy the book [Sell Futures, Not Features](. It'll help you turn your products and services into compelling âmust buyâ items 3. Subscribe to the [YouTube channel]( 4. Watch our free training on [how to do $10,000 a month]( in recurring revenue selling funnel and agency services Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is:
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