🔍 New Google ad tools

Plus, Meta Advantage+ and Shopping Ads updates, new YouTube features, U.S. House passes TikTok bill and more. [View in browser]() | [Share]() Mar 14, 2024 [Search Engine Land]() Google has announced a series of [new advertising tools]() and solutions for mobile app developers, including: - AI asset suggestions. - Real-time bidding buyers. - Upgraded mediation toolkit. - Improved A/B testing. - Immersive in-game ads. - Geo-based, controlled experiments. The updates are designed to “enhance creativity, diversify revenue” and help advertisers “make data-driven decisions,” according to Google. Some of the new tools, like AI image suggestions, are available now, while others will be available soon. Google hasn’t provided specific timelines, however, we’ll provide updates as soon as they become available. 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